Senior Data Business Analyst

About us

We’re the team behind digital retailer Very.

Our purpose, helping families get more out of life, powers everything we do.

And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.

If you love making a difference, you’ll love making it sparkle for millions of Very customers.

About the team

Our Data team is at the heart of our transformation journey, enabling smarter decisions, better customer experiences and stronger business performance through trusted, accessible and high-quality data.

We're building a modern, product-led approach to data, moving beyond traditional reporting to create data products that deliver measurable value across the organisation. Bringing together Product, Engineering, Governance, Analytics and Delivery expertise, the team works collaboratively to solve complex challenges and unlock new opportunities through data, insight and AI.

This is an exciting time to join a team that is investing in its people, technology and ways of working, with the ambition to build industry-leading data products that make a real difference for our customers, colleagues and business.

About the role

As a Senior Business Analyst, you'll lead discovery and delivery activities across large-scale, cross-functional programmes with a strong data focus.

You'll:

• Lead strategic discovery activities to identify data-driven opportunities and define solutions that deliver measurable business value.

• Work with Product, Data Engineering, Architecture, Analytics, and business stakeholders to translate complex business problems into clear requirements and actionable data solutions.

• Analyse business processes, data flows, customer journeys, and operational challenges to identify improvement opportunities.

• Facilitate workshops with senior stakeholders to define outcomes, success measures, KPIs, and business cases.

• Own requirements from discovery through to implementation, ensuring full traceability from business need to realised benefit.

• Partner with Product Managers to shape and prioritise backlogs based on customer impact, commercial value, risk, and technical complexity.

• Support the evolution of data platforms, reporting capabilities, governance frameworks, master data, data quality, and self-service analytics.

• Use quantitative and qualitative analysis to inform decisions, validate assumptions, and measure outcomes.

• Lead solution validation, UAT strategy, and benefits realisation activities.

• Provide expert guidance on organisational change, process redesign, and adoption of new data capabilities.

• Influence senior leaders and help drive alignment across multiple teams and business functions.

About you

We're looking for an experienced Business Analyst who has delivered complex Data initiatives and has a genuine passion for using data to solve business problems.

You’ll bring:

• Significant experience operating as a Senior Business Analyst within large, complex environments.

• Proven experience delivering data, analytics, reporting, or platform transformation programmes.

• Strong understanding of data architecture, data flows, data governance, data quality, and modern data ecosystems.

• Experience working closely with Data Engineering, BI, Analytics, Product, and Technology teams.

• Advanced requirements engineering, process modelling, and systems analysis skills.

• Strong analytical capability with the ability to interrogate data, identify trends, and translate findings into clear recommendations.

• Experience defining KPIs, success measures, business cases, and benefits tracking frameworks.

• Exceptional stakeholder management skills with the confidence to influence at Director and Executive level.

• Strong facilitation, negotiation, and communication skills, with the ability to simplify complex technical concepts.

• Experience working within Agile environments and collaborating across multidisciplinary teams.

Nice to have

• Experience delivering data governance, master data, customer data, AI, or advanced analytics initiatives.

• Experience supporting vendor selection processes and technology evaluations.

• Knowledge of Retail, eCommerce, Financial Services, or other customer-centric environments.

• Professional certifications such as CBAP, CCBA, BCS Advanced Business Analysis, SAFe, or Agile qualifications.

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1000 flexible benefits allowance to suit your needs
• 30days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

Diversity, inclusion and equal opportunities

We’re building a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via We’ll be happy to support you.

We’re proud to be a Disability Confident Committed Employer and have nine brilliant colleague networks - including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) - that are helping us make Very an even more inclusive place to work.

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