Field Sales Executive

Vexfo – Vaibav Exotic Foods – is a UK-based import and distribution company focused on bringing leading Indian food and FMCG brands to retail, wholesale, and distribution channels across the UK and Europe.

The company connects established Indian brands with international markets through an integrated model covering sourcing, import, compliance, distribution, retail and wholesale supply, and market expansion .

Vexfo's portfolio spans multiple FMCG categories, including rice, atta, lentils, spices and masalas, snacks, beverages, tea and coffee, sauces, personal care, and kitchen essentials . The company also develops and promotes its own brands, including Nitya Foods, Indian Chef, Hardin, and Desi , alongside a portfolio of established Indian FMCG brands.

The business is focused on expanding the availability and market presence of Indian FMCG products across the UK and European markets, supported by structured import operations, distribution capabilities, customer relationships, and market-development initiatives. Its operating model covers the complete journey from brand sourcing and regulatory compliance through import, distribution, retail/wholesale supply, and market expansion .

For employees, Vexfo offers an environment closely connected to FMCG sales, international trade, distribution, customer development, territory expansion, and business growth . Roles within the organization can involve direct interaction with retailers, wholesalers, distributors, brands, and internal operational teams, providing exposure to a fast-moving and internationally oriented business environment.

As a growing UK venture supported by the wider NRG Group ecosystem, Vexfo is building its presence in the UK market with a focus on commercial growth, reliable supply, customer partnerships, operational execution, and expansion of Indian FMCG brands internationally .

Field Sales Executive – FMCG (UK Market)

Location: Luton, England (London Region)

Company: V EXFO - Vaibhav Exotic Foods is a Brand being managed by NRG Group of Companies (

Employment Type: Full-Time

About the Role

We are seeking a highly driven and field-oriented Field Sales Executive to expand and strengthen our FMCG distribution footprint across the United Kingdom.

This is a travel-intensive, performance-focused role aimed at building long-term partnerships with wholesalers, ethnic retailers, independent stores, and distribution partners while driving consistent month-on-month revenue growth.

The selected candidate will act as a strategic bridge between:

• UK customers
• The V EXFO-UK operations team.

The primary objective is to increase UK revenue through structured travel planning, strong relationship management, aggressive order generation, and disciplined account follow-up.

Educational Qualifications:

• Bachelor’s degree in business administration, Marketing, Supply Chain, International Trade, or a related field
• MBA (Marketing / International Business) preferred

Required Experience:

• 1 - 2 years of experience in FMCG sales, distribution, or retail sales
• Prior exposure to UK wholesale, ethnic retail, or independent retail markets preferred
• Proven experience in field sales and territory management
• Experience handling distributors, wholesalers, and B2B customers
• Exposure to logistics coordination and route planning
• Demonstrated track record of achieving monthly or quarterly sales targets

Required Skills:

• Travel extensively across the UK (60–70%) to meet wholesalers, retailers, distributors, prospects, and business partners.
• Develop assigned territories by mapping high-potential South Asian retail clusters and identifying new business opportunities.
• Build and strengthen relationships with existing customers while acquiring and onboarding new retail, wholesale, and distribution partners.
• Drive consistent month-on-month revenue growth and achieve defined monthly sales targets.
• Reactivate inactive accounts, increase order frequency and average basket size, and promote high-volume, high-margin, and newly launched products.
• Negotiate commercial terms and coordinate order, delivery, and fulfilment requirements.
• Maintain structured customer follow-ups, address account and delivery concerns, and ensure smooth order-to-delivery execution.
• Maintain accurate CRM and customer database records, including customer health, sales pipeline, activities, and revenue performance.
• Coordinate with internal Sales Support, Operations, Warehouse, Dispatch, Finance, and Marketing teams for lead generation, follow-ups, order planning, payment collection, and territory-specific promotions.
• Represent the company at trade meetings, exhibitions, community business events, and customer engagements.
• Monitor competitor activities, pricing, regional demand, and market trends across the UK.
• Provide regular territory performance and market intelligence reports to management.
• Identify and recommend new regional expansion opportunities, sub-distributors, and channel partnerships.

Preferred Candidate Profile:

We are particularly interested in candidates who have a strong understanding of the South Asian retail ecosystem within the UK and can effectively engage with business owners from these communities.

Preferred Languages:

• Hindi
• Telugu

Candidates who can communicate in one or more of the above languages will be given preference, as a significant portion of our customer base consists of South Asian wholesalers, retailers, and community businesses across the United Kingdom.

What We Offer:

• Career growth opportunities within a fast-growing FMCG distribution business.
• Exposure to the UK retail and wholesale distribution network.
• Opportunity to contribute directly to the company's market expansion strategy.

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