Drive the growth of a live sports entertainment online store
We are looking for a high-impact, hands-on Ecommerce Insights Manager to drive the growth of an online merchandise business in sports entertainment. You will lead e-commerce performance and take full ownership of the end-to-end online retail operation, from product launch and retail campaigns through to fulfilment, customer experience and click & collect.
This role sits at the centre of a fast-paced, event-led retail operation and balances commercial ownership, operational delivery and cross-functional collaboration.
What you will do
E-commerce performance and trading
Own the online store and drive revenue, conversion and customer value
Build a trading plan aligned to key events: British spectator sport, festivals and seasonal events including Christmas
Manage product launches, pre-orders and event-driven drops
Control discounts, promotions and access for partners and staff
Marketing alignment and brand
Partner with Marketing so retail is represented across all channels, with clear briefs
Lead retail campaign planning and ensure strong SEO and onsite optimisation
Protect brand standards across every retail touchpoint
Manage online merchandising, homepage content, banners and promotions
Fulfilment and operations (hands-on)
Own the order lifecycle from purchase to dispatch, working alongside the warehouse team
Work with couriers to maintain service levels and set up an express delivery service
Lead the setup and delivery of click & collect with the Megastore Manager
Product, content and customer experience
Manage the product catalogue: pricing, descriptions, imagery and stock
Coordinate samples, photography and content with Buying and Marketing
Own the online customer journey, including queries, returns and refunds
Reporting, analytics and CRM
Report on sales, conversion, traffic and product performance
Turn data into actionable insights and measure campaign effectiveness
Use CRM data for targeting, retention, segmentation and email activity
Compliance
Ensure compliance with UK distance selling regulations and consumer rights
Maintain terms, delivery and returns policies and liaise with Legal on brand protection
What you will bring
5-6 years of proven e-commerce management experience in the leisure and entertainment industry
A strong commercial mindset with ownership of sales performance
Experience managing fulfilment and operational processes
Ability to work cross-functionally with Marketing, Buying and Operations
Strong organisational and problem-solving skills
Comfort in a fast-paced, event-driven environment
Flexibility to work weekends, peak events and extended hours, and willingness to be hands-on
Nice to have
Curiosity about emerging technologies, including AI, to improve performance and efficiency
How success is measured
Online revenue growth against year-on-year targets
Website conversion rate
Dispatch SLA (for example, % dispatched within 24 to 48 hours)
Order accuracy and customer experience
Campaign and promotion performance
Why it matters
You will shape how fans experience the brand online, turning major events into standout retail moments.
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