This is an excellent opportunity for a digital marketing professional to take ownership of SEO, website content, paid campaigns and performance analytics within a highly regarded Scottish professional services organisation. You'll play a key role in driving online visibility and campaign effectiveness while working in a collaborative, award-winning environment.
Client Details
Our client is a leading Scottish professional services organisation with a longstanding reputation for excellence, innovation and client service. Recognised multiple times as a Law Firm of the Year and known for its collaborative, people-focused culture, the business combines commercial ambition with a strong commitment to employee development, ESG principles and making a positive impact in the communities it serves.
Description
We're seeking an ambitious Digital Marketing Executive to lead and support a broad range of digital marketing activities across SEO, website content, paid campaigns and performance analytics.
Key Responsibilities
- SEO & Website Performance
- Conduct keyword research and identify opportunities to increase organic visibility
- Optimise on-page content and support SEO best practice across the website
- Keep digital content fresh, relevant and aligned with business objectives
- Create, edit and publish content through CMS platforms including WordPress
- Digital Campaigns
- Support the planning and delivery of integrated marketing campaigns
- Manage and optimise paid digital activity across PPC and paid social channels
- Assist with email marketing campaigns and audience engagement initiatives
- Collaborate with stakeholders to maximise campaign effectiveness
- Analytics & Reporting
- Monitor campaign and website performance using Google Analytics and other reporting tools
- Translate marketing data into actionable insights and recommendations
- Produce meaningful reports for internal stakeholders
- Collaboration
- Work closely with senior stakeholders and subject matter experts across the business
- Support broader marketing and business development initiatives
- Stay ahead of emerging digital marketing trends and best practices
Profile
- At least 3 years' experience in a digital marketing role
- Strong knowledge of SEO, content optimisation and digital marketing best practice
- Hands-on experience managing PPC and paid social campaigns
- Experience using CMS platforms such as WordPress
- Strong analytical skills and confidence working with digital performance data
- Excellent communication and stakeholder management skills
- A highly organised approach with strong attention to detail
- Experience within a B2B or professional services environment would be advantageous but is not essential
Job Offer
- Join an award-winning Scottish organisation with an exceptional reputation in its sector.
- Be part of a collaborative, forward-thinking culture built around innovation, openness and continuous improvement.
- Gain exposure to a sophisticated marketing environment where digital channels play a key role in business growth.
- Work with experienced professionals and influential stakeholders across the organisation.
- A varied role offering ownership across SEO, content, paid media and analytics rather than being confined to a single marketing discipline.
- Hybrid working and an inclusive culture committed to supporting employee development and wellbeing.
- Enhanced benefits package.
- Salary between £35-45,000 per annum.
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