Regional Brand Manager - Action Figures & Preschool

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio within the Action Figures category, ensuring licensor management, range and commercial planning, effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.

What Your Impact Will Be:

Campaign Execution & Delivery:

• Execute marketing plans by market in collaboration with external licensor, and internal media and PR teams (toy & franchise).
• Lead day-to-day execution of campaigns and activations across markets or assigned scope.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.

Commercial Planning Support:

• Support AOP and A&P planning processes as well as external license forecasts, through data analysis and market inputs.
• Assist in translating regional direction into market-level plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business performance across geographies.

Partnership & Marketing Support:

• Be a trusted partner of licensors to ensure best in class working relationships through to campaign execution
• Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
• Partner with Sales teams to support execution of plans and initiatives.
• Act as a key contact for smaller markets or defined areas of responsibility.
• Support engagement with cross-country retailers as required.
• Coordinate alignment between Commercial, Sales, and other cross-functional teams.

Performance Tracking & Insights:

• Track KPIs including sales performance, sell-through, and promotional effectiveness.
• Analyse performance data to identify trends, risks, and opportunities.
• Consolidate insights on competition, retail, and consumer trends.
• Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
• Recommend tactical actions to optimise results.

Qualifications

What We’re Looking For:

• Minimum 3 – 5+ years commercial, brand, trade, sales or business planning experience
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Additional Information

What We Offer:

• Gross annual salary range of GBP 47,040 - GBP 55,860
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
• Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
• Cycle to work scheme
• Employee assistance program: Access to (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"
• Mattel products discounts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

How We Work:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

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Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

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