Senior CRM Strategy & Transformation Lead

London Source: WhatJobs
£70,000–£95,000

Rail Delivery Group in London is seeking a CRM Consultant to shape and evolve our CRM programme, driving customer engagement and commercial value across channels and touchpoints. You will lead strategic recommendations to optimise journeys, segmentation and consent management, delivering measurable improvements in retention and conversion.

Working with stakeholders across the business, you will develop the future CRM operating model, governance, processes and responsibilities, and define a

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