Regional Medical Sales Manager

We are looking for a high performing Regional Medical Sales Manager to lead and grow commercial performance across the South of the UK. This is a hands‑on, field-based leadership role suited to someone who excels in driving sales activity, building strong NHS relationships, and delivering consistently against ambitious targets.

The ideal candidate will bring strong analytical capability, proven sales expertise, and experience within diabetes, medical devices or chronic disease management sector.

Key Responsibilities

• Own and drive sales performance across the South region, including territories managed by Sales Representatives, with full accountability for achieving regional revenue and growth targets.
• Set clear KPIs for the region and for individual reps, ensuring performance is monitored, reviewed and optimised through structured reporting and data‑driven decision‑making.
• Support reps on the ground through joint visits, key customer meetings and hands‑on coaching to boost performance where needed.
• Develop and implement innovative sales methods to increase market penetration and improve customer engagement
• Train, coach, and develop new and existing reps using ensuring consistent capability and high performance across the team.
• Build strong relationships with ICBs, Trusts, Medicines Management teams and formulary decision‑makers to secure and maintain market access.
• Identify issues in underperforming areas and implement targeted action plans while maintaining momentum in established territories.
• Prepare and deliver regular performance reports to senior management, including KPI updates, sales forecasts and strategic recommendations.
• Develop and execute regional strategies aligned with national objectives, ensuring sustained growth and strong commercial outcomes.
• Bring forward innovative ideas to improve sales productivity, customer experience and competitive positioning.
• Regular travel across the region.

Experience & Skills

• 10+ years’ sales experience, ideally in medical devices, diabetes or chronic disease management, with a strong track record of driving sales growth and hitting targets.
• Demonstrated experience in setting KPIs, managing performance and using data to guide commercial decisions.
• Strong NHS knowledge, including ICB/ICS structures and formulary processes.
• Existing network of NHS/ICB contacts highly desirable.
• Proven negotiation skills and experience presenting performance updates to senior leadership.
• Experience coaching or leading sales teams, with the ability to motivate and develop others.
• Innovative, proactive, and comfortable working autonomously in a hybrid role.

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