Head of Franchise Sales – Scale up company

An exciting opportunity has arisen to join one of the UK's fastest-growing food technology businesses as Head of Sales, leading the expansion of an innovative portfolio of quick service restaurant (QSR) brands.

Our client is transforming the way restaurant brands scale across the UK through a unique franchise and delivery-led model. Backed by exceptional growth and ambitious expansion plans, they are looking for an experienced commercial leader to drive franchise sales and build a high-performing team.

The Opportunity

Reporting directly to the Managing Director, you will take ownership of the franchise sales strategy, leading the acquisition of new franchise partners while building the systems, processes and team required to support rapid national growth.

This is a hands‑on leadership role that combines strategic thinking with commercial execution. You'll be responsible for developing a robust sales pipeline, mentoring a team of Development Managers, and delivering ambitious expansion targets across multiple restaurant brands.

Key Responsibilities

• Develop and execute the franchise sales strategy to support ambitious UK growth plans.
• Build and manage a strong pipeline of qualified franchise opportunities from lead generation through to contract completion.
• Lead, coach and develop a team of Development Managers, creating a high-performance sales culture.
• Set and monitor KPIs across the sales pipeline, driving conversion rates and franchise openings.
• Work closely with Operations and Launch teams to ensure a seamless onboarding experience for new franchise partners.
• Collaborate with Finance and Growth teams to develop commercial initiatives that maximise market penetration and profitability.
• Monitor franchise performance, helping to maximise partner success and long-term retention.
• Provide regular sales forecasts, pipeline reporting and strategic updates to the senior leadership team.

About You

We're looking for a commercially driven sales leader who thrives in a fast-paced, entrepreneurial environment.

You'll ideally have:

• Proven experience in a senior sales or commercial leadership role.
• A track record of developing and executing successful growth strategies.
• Experience building, leading and scaling high-performing sales teams.
• Strong commercial awareness with excellent negotiation and influencing skills.
• Experience managing complex sales cycles and delivering against ambitious growth targets.
• The ability to balance strategic planning with a hands‑on approach.
• Excellent communication and stakeholder management skills.
• A genuine passion for hospitality, food or franchising would be highly advantageous.

What's on Offer

• Opportunity to join a high-growth, market‑leading business at an exciting stage of its journey.
• Significant autonomy and influence over commercial strategy.
• A collaborative, entrepreneurial culture where ideas are encouraged and success is rewarded.
• Hybrid working with a London-based head office.

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