Christian Dior Couture offers more than a beautiful brand to our clients; we invite them to be part of the heritage, to share our passion for luxury and to be part of the Dior family. We look for the same desire in our employees, to have enthusiasm and passion about being part of the Dior Network.
We are looking for an engaging and highly organised CDM Manager to join one of our beautiful stores in Central London. Your main responsibilities will be to establish a client strategy to elevate the relationships and service with our top clients, build client loyalty to the brand, results oriented and able to work under pressure on tight deadlines
Recruitment of new clients
Build a strategy and identify opportunities to recruit High Potential clients
Build up strong internal and external partnerships for marketing and event opportunities
Client Activations
Work closely with the UK Retail Marketing Manager to recognize opportunities for client activations & Private Client Relations activities that will attract established customers and engage new ones.
Ensure a specific action plan is in place for each client
Identify and send top clients to relevant exceptional experiences, matching the client’s interests and developing their loyalty to the brand
Client Mapping for all top clients and to recruit new top clients
Implementation of key clientelling actions on existing and prospects clients
Build and develop clientele loyalty by personally meeting as many clients as possible
Sales & CDM Operations
Update and maintain customer data management
Drive the strategy on Dior Journeys, to ensure 100% on Walk In, Welcome, FDA and Birthday
Ensure data capture rate remains consistently above 90%
Provide trainings to the Sales team on clientelling tools
Provide Weekly and Monthly KPI reports for All Managers and Departments
Support the team to drive the strategy from the KPIs on the shopfloor (70% of time)
Work on improving client segmentation, profiling and targeting for any action in order to improve ROI
Increase client loyalty, with a special focus on local clientele, in all departments in conjunction with the Store Manager
Monitor results and profitability of all actions implemented with Retail Marketing Manager
Full knowledge of back-office functions and boutique analysis (CRM, client recruitment, P&L, store activities, stock control, reports, VM rules etc).
Ensure Dior standards are applied and maintained at all times in the merchandising, client experience and back-office activities
Ensure that the Company procedures on security in relation to theft/pilferage are applied.
Ambassador of Dior
Be, at all times, a brand ambassador for Dior with all points of contact of the business – be it internally or externally by representing the brand in as many public/store events and activities, to promote Dior image, brand, service and products.
Attend all internal external events relating to the CDM actions
Marketing awareness
Be fully aware of the communication/global marketing calendar and strategies
Be fully aware of competitor activity.
Familiar with both local and overseas market situations and trends.
Experience Required
Previous management marketing or retail experience in the luxury goods
Excellent communication and relationship building skills
Outstanding sense of customer service, sense of initiative and commercial creativity with fashion sensitivity
Strong sensitivity to the luxury products universe
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