CRM & Analytics Lead: B2B Lifecycle Marketing

Preston Source: WhatJobs
£55,000–£65,000

Key Group is seeking a Marketing CRM & Analytics Manager in Preston to own the CRM roadmap and lifecycle marketing strategy. You will drive adviser engagement, segmentation and personalisation, partnering with Sales, Product and Data teams to translate business aims into CRM requirements and measurable campaigns.

The role emphasises data-led marketing, analytics capabilities and driving commercial recommendations within a regulated, B2B financial services environment.

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