Digital Analyst

This is an exciting opportunity for a Digital Analyst to join a well-established consumer-focused retail organisation. You will play a key role in delivering insights that influence digital strategy, customer experience, performance marketing, and commercial decision-making across the business.

The Company

They are a recognised international brand with a strong digital presence and a customer-first approach. Investing heavily in data, analytics, and digital capability, they are committed to using insights to drive performance and enhance the online customer journey.

The Role

As a Digital Analyst, you will be responsible for transforming complex data into actionable business insights that improve digital performance and customer experience. Key responsibilities include:

• Deliver reporting, analysis, and insight to support digital commerce and marketing teams
• Build and maintain dashboards and automated reporting solutions using web analytics and BI tools
• Analyse customer journeys, campaign performance, conversion funnels, and online behaviour
• Develop clear recommendations that support data-driven decision making
• Partner with stakeholders across Marketing, Product, and Digital teams to identify growth opportunities
• Support experimentation programmes, including A/B testing and performance measurement
• Validate tracking implementations and ensure the accuracy of digital analytics data
• Conduct QA testing across tagging, event tracking, and data collection frameworks
• Monitor key KPIs and provide insight into performance trends and opportunities

Your Skills & Experience

• Commercial experience in Digital Analytics, Web Analytics, or eCommerce Analytics
• Advanced SQL skills with the ability to query and manipulate large datasets
• Hands‑on experience with Adobe Analytics or Adobe Customer Journey Analytics, or Google Analytics
• Experience using data visualisation and business intelligence tools such as Power BI
• Understanding of digital marketing performance measurement and customer journey analysis
• Experience working with relational databases and data analysis tools
• Knowledge of experiment design, A/B testing, and performance optimisation
• Excellent stakeholder management and communication skills
• Analytical mindset with the ability to translate data into clear business recommendations

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