Senior Marketing Manager (Campaigns & Experiences)

Senior Marketing Manager (Campaigns & Experiences)Six Company Junction 24 Business Park, 363 Helen Street, Glasgow, Lanarkshire, G51 3AD

Every six weeks, Six by Nico opens a new six-course menu across 13 restaurants in the UK and Ireland. A new story, a new world, a full campaign, and then it goes and another one arrives. Some sell out. The ones that don't need a reason to book on a Thursday in week four, and finding that reason is what this team does.

We're looking for a Senior Marketing Manager to deliver those campaigns. The Head of Marketing owns the plan, the strategy and the sign-off. You help shape it.

Campaign delivery

• Support the Head of Marketing in building the campaign plan for each six-week menu, then own its delivery
• Turn the agreed plan into a delivery schedule: briefs, owners, dates and dependencies
• Brief design, content, digital and CRM against it and hold them to their dates
• Own the launch: on-sale sequence, assets, sends, web, in-restaurant and print complete and live on time
• Flag risk early and resolve collisions before they reach the Head of Marketing

Creative and product development

• Contribute ideas in campaign and menu creative sessions: experiences, offers, events and content angles
• Turn agreed ideas into sellable products with a name, a price, a mechanic and the line that sells it

Digital

• Support the digital team across CRM, email, web and paid
• Assist on the planning and make sure everything is in place before launch
• Help manage delivery: briefs issued & sends built
• Check segmentation, access rules and timings are right before anything goes
• Review performance by send, segment and site, and feed it back into the plan

New projects

• Deliver the projects that sit outside the menu cycle, alongside the campaign calendar
• Right now that's our bar and drink-led campaigns: quarterly and monthly activity in the bar areas across the estate
• Develop the proposition and the serves with our drinks partners, and take them through sign-off with the Head of Marketing
• Deliver the marketing behind them and report on what they trade

What you'll be measured on

• Campaigns launching complete and on time
• Covers against target by site and day-part across each cycle
• Digital and CRM activity delivered on plan

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