Senior Event Manager - Motorsport

Silverstone Source: WhatJobs

£65,000–£90,000

Senior Event Manager - Motorsport

Application Deadline: 9 October 2026

Department: Public Events

Employment Type: Permanent - Full Time

Location: Silverstone

Description

Our Public Events team thrives on adrenaline and energy, working tirelessly year-round to deliver over 40 world‑class events—on brief, on time, and within budget. With a calendar more diverse than ever, featuring everything from two wheels to four, we’re constantly growing stronger.

When you join us, you’ll hit the ground running. You’ll take charge of your own projects, ensuring they meet the high standards expected of a premier venue. It’s not an easy ride, but we guarantee it won’t be boring. You’ll be surrounded by passionate, like‑minded teammates who give their all to get the job done. As we expand our exciting program, you’ll play a key role in helping us reach new heights!

Job Purpose

Silverstone is the world‑renowned home of motorsport, hosting a diverse range of race meetings and motorsport‑led events that attract fans, competitors, enthusiasts, and leading brand partners. With a commitment to innovation and excellence, we are seeking a creative and strategic Senior Event Manager, specialising in motorsport, to elevate Silverstone’s race event portfolio through cutting‑edge trends and technologies.

As Senior Event Manager, you will be responsible for shaping the creative and operational vision for Silverstone’s race events. You’ll integrate the latest event innovations with thrilling motorsport experiences to deliver an unforgettable journey—from ticketing and fan engagement to post‑event legacy.

You will lead the end‑to‑end operational delivery of Silverstone’s race events, ensuring every aspect—from planning and infrastructure to safety and on‑the‑day execution is delivered to the highest standard. A key focus of this role is working closely with race organisers and internal teams to deliver events that not only meet but exceed delivery expectations, enhancing the overall experience for participants and spectators alike.

Alongside operational excellence, you will play a pivotal role in driving continuous improvement and innovation across Silverstone’s event delivery. This includes identifying and implementing new processes, technologies, and fan engagement strategies that enhance the overall experience, support sustainability goals, and align with Silverstone’s evolving brand vision.

This leadership position requires a proactive, detail‑oriented professional with proven experience in delivering large‑scale public events, enhancing fan engagement, driving operational excellence, and supporting Silverstone’s strategic objectives.

Key Relationships

Public Events and BGP Operations team
All internal departments. The key business areas critical to the success of our events including finance, marketing, catering, logistics and venue operations.
External third‑party suppliers (traders, contractors, suppliers, Motorsport clubs, clients/organisers and our fans).

Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.

Key Responsibilities

1. Trend‑Driven Event Development & Operational Excellence

Develop a 3‑year strategic plan to deliver innovative, operationally flawless events that set new standards in fan and guest experience.
Take full ownership of allocated events and projects, ensuring they are delivered on time, within scope, and to budget.
Lead on event budget management, including forecasting, tracking, and reporting, ensuring financial accountability and value for money.
Monitor industry trends and introduce immersive concepts that enhance atmosphere and broaden audience appeal across both motorsport and leisure events.
Collaborate with event organisers and stakeholders to align creative vision with brand and market developments.
Coordinate with internal departments to ensure infrastructure, security, and stewarding meet event requirements.
Create and manage detailed production schedules, operational plans, and timelines, ensuring all deadlines are met and stakeholders are aligned.
Lead and mentor direct reports, supporting team growth and accountability.
Drive procurement strategies that deliver cost efficiencies and uphold quality, safety, and operational standards.
Oversee site design to ensure layouts are functional, visually impactful, and compliant with safety regulations.
Lead post‑event reviews, assess performance against KPIs, and embed learnings into future planning.

2. Technology Integration & Innovation

Collaborate with internal teams and external partners to explore and implement emerging technologies—such as AR/VR, AI tools, interactive displays, and live streaming that enhance the attendee experience.
Support the evaluation and integration of technology solutions across the event lifecycle, ensuring smooth deployment from pre‑event communications to on‑site delivery and post‑event engagement.
Contribute to the development of digital platforms, including the event app, by identifying usability improvements and engagement opportunities that align with operational goals and audience needs.

3. Fan‑Centric Experience Design

Design a seamless, data‑driven attendee journey that incorporates immersive environments and modern service trends.
Use analytics and feedback to tailor event elements, manage crowds, and deploy gamification and personalised experiences.

4. Leadership & Cross‑Functional Collaboration

Develop and grow a commercially and operationally strong team that delivers high‑impact events aligned with Silverstone’s strategic goals.
Foster a culture of accountability, innovation, and continuous improvement across event delivery functions.
Support recruitment, onboarding, and succession planning to build a resilient and high‑performing team.
Collaborate with cross‑functional teams including marketing, operations, hospitality, commercial, and partnerships to ensure cohesive planning and execution.
Support the partnership team in operationally integrating sponsor deliverables and activations into the event environment, ensuring alignment with infrastructure, safety, and audience experience.
Build strong relationships with partners and stakeholders to drive collaboration and unlock new opportunities.
Represent the operational and fan experience perspective in strategic discussions, contributing insights and reporting to senior leadership.

5. On‑Site Execution & Real‑Time Operational Management

Oversee on‑site delivery, working closely with infrastructure, security, stewarding, and emergency response teams.
Act as Duty Manager during events, ensuring safe and smooth operations.
Use real‑time data and feedback tools to monitor engagement and make agile adjustments.

6. Post‑Event Engagement & Continuous Improvement

Collaborate with the marketing team to gather post‑event insights, including attendee feedback, engagement metrics, and campaign performance.
Use these insights to inform operational planning and develop strategies that enhance and grow future race and leisure events.
Analyse data to identify trends, performance gaps, and opportunities for innovation and improvement.
Present actionable recommendations focused on evolving the event experience, increasing audience reach, and maintaining Silverstone’s competitive advantage.

7. Sustainability & ESG Leadership

Lead the department’s sustainability and ESG strategy, embedding responsible practices into all aspects of event planning and delivery.
Champion initiatives such as waste reduction, sustainable sourcing, and carbon footprint minimisation in line with Silverstone’s Net Zero 2030 target.
Collaborate with suppliers and partners to integrate green technologies without compromising quality or safety.
Build partnerships with motorsport‑aligned and community charities to deliver meaningful engagement and social impact.