Senior Category Manager - Grocery

Shape the future of one of the UK's fastest-growing FMCG brands

Location: Hammersmith, London (3 days per week)

At Biotiful, we're on a mission to improve the nation's gut health.

As the UK's No.1 Kefir brand, we're transforming the dairy category with products that are nutritious, innovative and loved by consumers. Our growth has been exceptional, but we're only just getting started.

To support our next phase of growth, we're creating a brand-new Senior Category Manager role. This is an opportunity to join at a pivotal moment, take ownership of our category agenda across the grocery channel, and play a key role in shaping how Biotiful partners with retailers in the years ahead.

If you're commercially minded, thrive in a fast-paced environment, and enjoy turning shopper and consumer insight into action, we'd love to hear from you.

What You'll Be Doing

Reporting to the Category Director, you'll lead category strategy across Biotiful's grocery customer base, helping retailers unlock growth opportunities while driving the continued success of the Biotiful brand.

You'll use data, insight and market understanding to influence decisions, strengthen retailer partnerships and ensure Biotiful remains at the forefront of one of the UK's most exciting FMCG categories.

Key Responsibilities Include

• Developing and delivering category strategies that support sales growth and market share gains
• Leading category conversations with grocery retailers, using insights to influence decision making
• Identifying opportunities through analysis of shopper behaviour, consumer trends and market performance
• Delivering compelling recommendations around assortment, merchandising, space and promotional effectiveness
• Translating complex data into clear, actionable stories that drive change
• Partnering closely with Sales, Marketing and Innovation teams to support launches and growth initiatives
• Monitoring market activity, competitor performance and emerging consumer trends
• Helping shape and evolve Biotiful's category capability as the business continues to grow

Why this role is different

This isn't a traditional category role focused on a single customer account.

You'll have responsibility across Biotiful's grocery customer base, giving you broad exposure, genuine influence and the opportunity to shape category strategy at a national level.

As a newly created position, you'll play an important role in building the function for the future, with planned growth of the category team expected as the business continues to scale.

What We're Looking For

We're looking for an experienced category professional who combines strong analytical capability with the confidence to influence stakeholders and drive action.

You'll Ideally Bring

• Experience in Category Management within FMCG
• Strong grocery channel experience
• A track record of influencing customers through category insight and shopper understanding
• Excellent presentation, storytelling and communication skills
• Experience using data to identify opportunities and deliver commercial recommendations
• The ability to thrive in a fast-paced, high-growth environment
• Strong relationship-building skills with internal and external stakeholders
• A proactive, adaptable and solutions-focused approach

Why Biotiful?

• Join the UK's No.1 Kefir brand
• Modern Hammersmith office with onsite gym facilities.
• As much Biotiful kefir as your gut desires!
• Be part of one of the fastest-growing names in FMCG
• Influence category strategy across a national grocery customer base
• Work directly with senior stakeholders and retail partners
• Join during an exciting period of growth and transformation
• Help build the future of the category function

If you're looking for a role where you can make a visible impact, influence category growth and be part of an ambitious success story, we'd love to hear from you.

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