Influencer Manager

Location: LDN or MCR office
Hybrid: Tuesday Wednesday, and Thursday in the office

Welcome to NewGen a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York.

We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creativity and creators to drive meaningful impact.

As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that cuts through, connects, and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands. Privately owned and built to challenge big networks and stale traditional agencies, we move fast, live social, and believe fresh ideas are the only way to deliver work consumers care about.

Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA, and CashApp. Just as importantly, we’re the agency of choice for leading creators shaping culture today from KSI and Amelia Dimoldenberg to PewDiePie.

When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too.

Our Non-Negotiables

Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride — we want people who bring energy and ideas.

Quality – Quality comes first. If it doesn’t feel right speak up. Everything we create should push boundaries and break new ground.

Collaboration – We win as a team. No egos no judgment just support collaboration and collective success.

Creativity – We thrive on fresh thinking. New ideas and bold approaches keep us moving forward.

Partnership – Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive collaborative experience. This is paramount.

The Role

We’re looking for a proactive socially native Influencer Manager to lead creator campaigns across multiple accounts. You will own day to day influencer strategy, creator sourcing and partnerships, and campaign delivery while working closely with account, creative and strategy teams. This role sits at the centre of NewGen’s creator work. You will manage creator relationships, oversee campaign execution and ensure campaigns deliver culturally relevant content and measurable results. You are highly organised, culturally plugged in and confident managing both creators and clients. You understand how creator partnerships work commercially and how social first thinking translates into impactful campaigns.

Key Responsibilities Lead Influencer Campaign Delivery

• Manage influencer campaigns from brief through to reporting
• Own creator sourcing outreach negotiation and delivery
• Coordinate timelines approvals and deliverables across campaigns
• Ensure content is delivered on brief and on schedule

Creator Partnerships

• Identify creators aligned to brand audiences and campaign objectives
• Build long term creator relationships across key platforms
• Lead negotiations contracting and compliance processes
• Work closely with talent agents and managers

Campaign Strategy

• Work with strategy and creative teams to shape influencer led ideas
• Recommend creator mixes formats and platform approaches
• Ensure campaigns feel culturally relevant and socially native
• Support integration between influencer and wider social creative campaigns

Performance Reporting

• Oversee campaign reporting and performance analysis
• Translate campaign performance into actionable insights
• Track benchmarks and identify optimisation opportunities
• Present results and recommendations to internal teams and clients

Operational Excellence

• Maintain campaign trackers, documentation and workflows
• Ensure that the creator contracts, usage rights, and compliance processes are followed
• Work closely with finance teams on budgets, invoicing and reconciliation
• Ensure campaigns remain organised, transparent and scalable

Social First Mindset

Being socially native is at the heart of everything we do at NewGen. We’re not an advertising agency. We live and breathe culture constantly plugged into the trends, conversations and creators shaping the world. You should have a strong understanding of TikTok, Instagram, YouTube and emerging platforms. You understand how creators build communities and why authenticity matters more than reach alone. You bring an instinct for what resonates online and how brands collaborate with creators in ways that feel natural and culturally relevant.

We’d Love You To Have

• 3 to 5 years of experience in influencer marketing, creator partnerships, or talent management
• Experience managing influencer campaigns end-to-end
• Strong understanding of creator platforms, culture and trends
• Excellent organisational and project management skills
• Confident communication and stakeholder management
• Experience working in fast-paced agency environments

Why NewGen

Our people are the foundation of our business, so we believe in bringing benefits that actually make a difference. Here’s what the perks at NewGen are like:

• 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)
• Additional birthday day off
• Christmas closure period
• Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo - you name it, it's on there)
• Access to Aviva Healthcare for private medical insurance (post probation), which includes free therapy and counselling sessions, along with a death in service benefit equivalent to 4x your annual salary
• Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples
• Enhanced compassionate leave so you can genuinely take the time you need during difficult times
• Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your lifestyle
• AI Budget - £30 a month to spend on AI to support your role
• Company summer and winter social gatherings and away days to bring together our global agency
• Community days - we give you time off to go support a cause you believe in!
• Culture - Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people!

NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

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