How you could help us to Enchant the World with Chocolate
As Senior Shopper Strategy Manager, you will be joining the Customer Marketing team which sits in the Category & Commercial Strategy function. Our team purpose is to focus our understanding on how consumers behave as shoppers and creating conversion strategies to influence their purchasing decisions at the final moment of choice. We do this by being unmissable in all buying occasions and deploying conversion tactics that activates purchase triggers and overcomes purchase barriers. In your role, you will specifically design & create the shopper campaigns which the customer activation teams deploy
About this role:
Planning and developing Lindt branded shopper activation in Grocery, Digital and Impulse customers to drive incremental, unmissable, equity building visibility & conversion to sales. Plans must be aligned to our Commercial Strategy, Perfect Store objectives and the Category Vision
In-Store and Online Strategies : optimise shopper key visuals, distinctive assets and hierarchy of messaging across point of sale materials, product placements and digital marketing efforts to enhance the shopping experience and drive sales in store and online
Channel specific promotions and Campaigns : lead on developing and central management of shopper overlays including prize promotions and other incentives to encourage purchases and drive conversion at the point of sale
Understanding Shopper Behavior : ensure plans are based on insights into what influences purchasing decisions
Collaboration with Customers & Agencies : lead and work closely with Customer Marketing Managers and key retail media & shopper agencies agencies to develop joint marketing initiatives that benefit both brands & retailers
Measuring and Analysing Results : responsible for measuring the effectiveness of campaigns and initiatives through metrics such visual attention effectiveness, consideration and purchase intent, and shopper conversion
Where you’ll be based
This role is based in Richmond, London (Hybrid Working: in the office 60% and WFH 40%)
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