Area Sales Manager - Broadline - South-West of England

Area Sales Manager - Broadline - South-West of England

Position Type

Full Time

Location

United Kingdom

£50,000 Base, commission and car

Sector

Franchised Distribution

Working Model

Field Based

This is an exciting opportunity for an ambitious Area Sales Manager to take ownership of a UK territory and make a measurable impact on its growth. With the freedom to manage the region from home, the successful candidate will spend their time where it matters most - in front of customers, developing key accounts, opening new doors and creating new opportunities. Combining account development with proactive new business sales, the role offers the autonomy to build a strong pipeline, increase market share and turn customer relationships into long-term commercial growth. It would suit a driven salesperson who enjoys managing their own territory, getting out into the market and seeing the direct results of their work.

Key Responsibilities

• Take ownership of the assigned territory and deliver consistent sales and revenue growth.
• Develop and execute a structured territory sales plan to increase market share.
• Conduct regular customer visits and effectively manage territory coverage and travel.
• Build and strengthen long-term relationships with existing customers and key accounts.
• Proactively identify, develop and convert new business opportunities.
• Grow existing accounts by introducing customers to the wider product portfolio.
• Build and maintain a strong pipeline of short, medium and long-term opportunities.
• Manage opportunities from initial enquiry through RFQ, quotation and order conversion.
• Maintain accurate customer activity, visit reports and opportunities within Maximiser CRM.
• Develop strong technical and commercial knowledge of the company’s products and applications.
• Monitor competitor activity, pricing and market developments to identify new opportunities.
• Provide customer and market feedback to support wider sales and product strategy.
• Represent the business at customer meetings, exhibitions, trade shows and industry events.
• Balance field sales activity with effective planning, administration and follow-up.
• Regularly review performance against sales targets and KPIs, taking ownership of continuous improvement.

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →