Marketing Director

London Source: WhatJobs

£120,000–£180,000

We are searching for an accomplished Marketing Director to lead the global marketing strategy for a major international exhibition and conference portfolio.

This is a high-profile leadership role with responsibility for brand positioning, audience acquisition, delegate marketing, digital performance, communications and commercial growth. You will also lead and develop an established multidisciplinary marketing team.

Key responsibilities

Develop and deliver the global marketing strategy
Drive visitor acquisition, delegate revenue and audience growth
Strengthen international brand positioning and market reach
Lead integrated digital, content, communications and partnership campaigns
Support exhibitor, sponsorship and wider commercial objectives
Manage a substantial marketing budget and international agencies
Use data and insight to improve campaign performance and ROI
Work closely with senior leadership, government bodies and international stakeholders
Oversee marketing delivery throughout the live event cycle

You must have

Led marketing for a major international exhibition or conference
Delivered ambitious visitor, delegate and commercial targets
Managed complex, multi-market campaigns and significant budgets
Strong expertise in audience acquisition, CRM, digital marketing and automation
Experience marketing paid conferences and supporting sponsorship and exhibitor revenue
A proven record of leading and developing a sizeable marketing team
The commercial judgement, resilience and presence to operate effectively at senior level

Experience within the infrastructure, technology or industrial sectors would be advantageous.

This is not a first-time senior marketing appointment. We are seeking a proven exhibition and conference marketing leader who can set the strategy, lead from the front and deliver in a demanding international environment.

Candidates must be able to work full-time from the London office and travel internationally when required.

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →