VML, a global creative company, is seeking an experienced Optimisation Principal to lead experimentation-led growth initiatives for our key global clients. You will define data-driven growth strategies, champion a culture of continuous testing and learning, and align initiatives with client objectives.
You will integrate modern tech stacks across analytics suites, CMSs, CDPs and personalisation engines, partner with senior stakeholders, manage cross‑regional programs, and drive measurable ROI
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London
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
London
Drive Growth Strategy: Define and deploy scalable Experimentation-Led Growth (ELG) frameworks, methodologies, and best practices tailored to client…
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