Marketing Automation Executive

Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?

Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach.

Reporting to the Head of Data & Campaigns, you'll play a pivotal role in shaping the automation and email marketing strategy. You'll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.

Day to Day

• Creating and managing email marketing campaigns from concept to delivery.
• Developing and implementing customer segmentation strategies to maximise campaign performance.
• Writing engaging newsletters, campaign content, and nurture programme copy.
• Analysing campaign performance and identifying opportunities for optimisation.
• Collaborating with senior stakeholders to align content with the brand's tone of voice.
• Staying ahead of competitor activity, customer behaviours, and emerging trends.
• Delivering all campaigns on time, to brief, and to the highest quality standard.

YOU?

• Proven experience in email marketing, automation, and lead generation campaigns.
• Proficiency with Marketo or similar automation platforms.
• A creative and curious mind with a passion for producing standout content.
• Strong data segmentation, analysis, and campaign creation skills.
• Excellent organisational and time management abilities.
• Proactive approach with a desire to continuously improve performance.

This is a unique opportunity to take ownership of the email marketing strategy within a dynamic organisation where your ideas and expertise will have a direct impact on business growth. You'll be part of a collaborative, forward-thinking team within a business that values innovation, creativity, and results.

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