Head of Marketing

About This Job

We're Avvoka, a platform built for the next generation of legal drafting. We help lawyers, deal teams and commercial leaders create, negotiate and manage complex contracts faster and smarter. Our platform blends automation, collaboration and AI while keeping lawyers in control - because the best work happens when people have better tools, not when they're replaced by them. Avvoka is trusted by leading law firms, banks and enterprises, including across the Am Law 100. We've grown fast, almost entirely through product strength and word of mouth - bootstrapped for most of our history, with more than a million documents drafted on the platform. In March 2026 we raised £14m to push our AI drafting tools further and faster. We're evolving from a product-led business into a global brand that defines what the next era of drafting looks and feels like - investing in product, storytelling and experiences that move the market. You'll run how the plan gets executed across our channels, working closely with the CMO, sales and product.

The role

We've built a fast-paced marketing team focused on inbound. It's producing results. Now we need the executional rigour to go faster, with confidence. You'll report to the CMO and turn the strategy into delivery - organising the team and the work and holding the standard. You know the industry, the customer and what it takes to attract, educate and excite them. You're fastidiously organised and hands-on - as happy leading the priority work yourself as directing the team.

What You'll Do

• The plan - the overall marketing plan that brings inbound, ABM, product marketing, brand, PR and events together into one calendar, with clear priorities and owners.
• Delivery - turning the CMO's strategy into briefs, timelines, project plans and shipped work and keeping it all on track.
• The team - organising and empowering the marketing team to deliver against the brief.
• The standard - making sure what goes out is genuinely good: sharp content, well-presented brand, funnels that engage and convert.
• The numbers - knowing what to look for in the data and using HubSpot and the wider stack to a high standard so we know what's working.
• Coordination - working closely with the CMO, sales and product so marketing pulls in one direction.

What You'll Bring

• Fastidiously organisation. You take a brief and know how to build out the detail the team needs to deliver it.
• You know the legal tech space and the challenges our prospects face.
• You know how to run high-performing inbound and ABM campaigns.
• You're a T-shaped marketer: broad across the mix, with real depth in one essential area.
• You love to execute as well as manage. You take the priority work and lead it from the front.
• You know what good looks like: genuinely good content, well-presented brands and funnels that engage and convert.
• Technically proficient. You know what to look for in the data and you use HubSpot and a modern CMS to a high standard.

Nice To Have

• Growth marketing experience.
• Managing multiple agencies.
• Marketing ops experience - HubSpot workflows, lead scoring and reporting.
• A background selling to lawyers or other professional-services buyers.
• Fluency with project management tools like Asana and a way of working that keeps a busy calendar on track.

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →