Head of Marketing

This established sports organisation based in Yorkshire is entering a defining period in its evolution, with a bold long-term strategy and significant ambitions for growth, innovation and impact.

The organisation is investing in its marketing function to build a more digital-first, insight-led and commercially focused approach, strengthening how it engages audiences and supports wider business objectives.

The Head of Marketing will be a key appointment within this next phase, helping drive the organisation’s ambitions both on and off the field of play.

The Impact You'll Make:

As Head of Marketing, you will play a central role in the organisation’s commercial transformation, leading its marketing strategy and delivery to grow audiences, deepen fan engagement and drive revenue.

The role combines strategic leadership with strong commercial instinct and operational discipline. From long-term planning through to campaign delivery, you will ensure marketing activity aligns with wider business objectives, strengthens audience engagement and delivers measurable impact across key revenue streams.

Key Responsibilities:

• Define and deliver an integrated marketing strategy aligned to commercial and brand objectives.
• Lead the development and execution of campaigns that drive awareness, engagement, attendance and revenue.
• Oversee brand positioning, messaging and marketing communications across all channels.
• Drive audience growth through digital marketing, CRM, personalisation and data-led marketing initiatives.
• Help shape the Club’s digital roadmap, including customer engagement platforms, website development and app evolution.
• Support revenue growth across ticketing, memberships, hospitality, retail, partnerships and non-sporting events through targeted marketing strategy and execution.
• Champion a fan-first culture across the Club, ensuring supporter insight informs planning and decision-making.
• Own and embed clear planning frameworks, campaign calendars and reporting processes across the department.
• Lead and develop the marketing team, creating a high-performing and collaborative environment.
• Build strong relationships with stakeholders across the organisation to support delivery of key objectives.

Your Skills and Experience:

• Proven experience in a senior marketing role within sport, FMCG, entertainment, retail, hospitality or another consumer-facing sector.
• Strong track record of delivering integrated marketing strategies that drive audience growth and commercial performance.
• Experience across brand, digital marketing, CRM, campaign planning and performance marketing.
• Strong understanding of customer journeys, engagement strategies and conversion optimisation.
• Commercially minded, with the ability to connect marketing activity to business outcomes.
• Experience using data, insight and reporting to inform decision-making.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

The Executives in Sport Group have partnered with this sports organisation to appoint a Head of Marketing. All direct applications and CV's will be forwarded to The Executives in Sport Group.

All information supplied is anonymous and will not be viewed by recruiting managers.

Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.

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