Area Sales Manager - UK & NWE

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.

Key Responsibilities

• Drive sales growth and market expansion within the assigned territory across all
• product categories
• Maintain a strong focus on developing the DSE Control product group
• Develop and implement effective regional sales and distribution strategies (where applicable)
• Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
• Identify and develop new business opportunities while strengthening relationships with existing customers
• Conduct regular visits to customers and prospects to build trust, reinforce, and grow profitable business
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
• Monitor competitor activity and stay informed on market developments
• Conduct market research within the customer base to respond effectively to changing conditions

40%

Effectively negotiates sales

Develop end-customer & distributor relationships

Provides high degree of focus on DSE CONTROL product group

Identifies, assesses, attracts and negotiates with potential customers

Identify market opportunities for the DSE Product range

30%

Expanding the customer and contact base

Develop strategic relationships within the region

Provide World class customer support

15%

Coordinates all marketing activities with distribution partners

Maximises product margins through effective pricing strategies

Achieve customer visits/phone meetings to set targets

Create and manage quotes for customers with appropriate follow up

Manage the opportunity pipeline to maximise value for the company

15%

Presentation and demonstration of products

Maintain customer pipeline data in the company CRM system

Work with internal company functions to address customer issues

Monitor competitor activity, and key market trends

Monthly reporting

Exhibition attendance where required

Internal & External Relationships

• External relationships will be predominantly with the assigned customer group and the contacts therein

Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements

• Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
• Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
• Proven technical and commercial selling and negotiation skills
• Commercially astute results orientated team player
• Strong written and verbal communication skills
• Ability to work from a home office and work independently in a field-based role
• Ability to travel internationally adequately to cover assigned territory
• Ability to recognise market trends and evaluate competitor strengths and weaknesses
• Full driving licence
• Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
• 25 days holiday & Bank Holidays
• Enhanced Maternity/ Paternity pay
• 5% Pension contributions
• Companywide performance based annual bonus scheme

Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector. Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland

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