Develop detailed knowledge of the territory, customers and brand opportunities
Build and manage a prioritised target universe of independent pubs, gastropubs, bars, restaurants, hotels and licensed venues
Prospect, sample and convert new customers
Deliver new Bathtub Gin distribution points against Win It targets
Prioritise venues with genuine consumer and commercial opportunity
Develop commercial propositions to secure listings and recommendations
Secure placements across back bars, house pours, gin serves and cocktail menus
Support customers through staff training, tastings, menu activation, POS and consumer-facing activity
Build relationships with owners, operators, GMs, bar managers and key decision-makers
Work with wholesale partners to ensure product availability across Kent
Identify opportunity clusters and build distribution density
Develop high-profile lighthouse accounts
Monitor account performance and improve rate of sale and repeat purchase
Maintain accurate customer, pipeline, distribution and activity data in the CRM
Collaborate with Head of On-Trade, Brand and Trade Marketing teams
Own territory strategy, A&P effectiveness, training, distribution and rate of sale
Requirements
Experience in On-Trade sales, account management or new business development, ideally within spirits, beer, wine or premium drinks
Strong knowledge of the Kent On-Trade and ideally an existing network within the territory
Proven ability to prospect, open doors and convert opportunities into listings
Strong commercial awareness and understanding of commercially attractive drinks listings
Confidence presenting, sampling and selling to customers at every level
Ability to build long-term customer relationships
Good organisational skills and discipline to manage a large territory and sales pipeline
Understanding of activation, visibility, staff advocacy and menu presence
Strong negotiation skills
Full UK driving licence
Willingness to spend the majority of the working week travelling throughout Kent
Ability to work autonomously and take ownership of a territory
Persistence, commercial thinking, curiosity and entrepreneurial mindset
Core Competencies
Demonstrates expertise in On-Trade sales and account management within the spirits industry, with a strong focus on building customer relationships and driving distribution growth. Proven ability to develop and execute territory strategies while effectively managing sales pipelines and customer data.
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