Social Lead (£50k) at FITR

Social Lead

£50,000

Company Description

FITR is a high-growth personal trainer software platform currently at £2M ARR, trusted by thousands of elite coaches and global fitness brands. With a proven product and strong retention, FITR is now scaling toward £10M ARR, transforming its marketing into a performance engine driven by high-quality organic social content.

Job Description

As Social Lead at FITR, you will own the organic social strategy, moving beyond simple scheduling to create a content-first, video-led presence. You’ll film, edit, and publish short-form video while building a robust creator/UGC program. Reporting to the Head of Marketing, you’ll be the voice of FITR across TikTok, Instagram, and LinkedIn.

Location

London, UK

Why this role is remarkable

• Take full ownership of a largely untapped channel at a company with £2M ARR and clear ambitions to reach £10M within five years.
• Shift from traditional social management to a content-first, creator-led strategy where you capture authentic stories from world-class coaches and gyms.
• Join a collaborative, Soho-based team that balances a fast-paced growth environment with a healthy work-life balance and flexible hybrid working.

What You Will Do

• Execute a video-first organic social strategy across TikTok, Instagram, and YouTube Shorts, personally filming and editing high-impact content.
• Launch and manage a creator/UGC program, recruiting and briefing fitness influencers and coaches to amplify FITR’s message through authentic voices.
• Drive community engagement by building direct relationships with coaches and clients, acting as a proactive brand ambassador representing the company.

The ideal candidate

• Brings 3+ years of experience in organic social media, specifically with a track record of creating and editing native short-form video content.
• Possesses hands‑on technical skills in filming and storytelling, capable of operating independently at gyms and events to capture high-quality assets.
• Has proven experience building and managing influencer or UGC programs, ideally within the fitness, health, or creator economy sectors.

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