Digital Marketing Executive

Location: Welwyn Garden City
Salary: £33,000
Working Pattern: Hybrid, 2 days in the office, 3 days working from home

Hours: 9am - 5pm, Monday to Friday

Contract: 12 months

We are looking for a creative and digitally minded Digital Marketing Executive to join a growing marketing team.

This is a varied role where you will help deliver digital campaigns across social media, websites, paid advertising and content, with plenty of opportunity to bring your own ideas and recommendations to the table.

The Role

You will support the wider marketing team in increasing brand awareness, engagement and customer acquisition across a range of digital channels.

• Supporting digital acquisition campaigns across commercial and charity products
• Creating and recommending engaging digital content to increase awareness and drive conversions
• Supporting website improvements and helping to develop effective customer journeys
• Contributing to SEO and GEO activity, including keyword research and website optimisation
• Managing and updating Google Business Profile activity
• Supporting social media channels and online community management
• Assisting with paid search and PPC activity, making recommendations to improve performance
• Overseeing paid social campaigns designed to generate leads
• Supporting campaign reporting and analysing digital performance
• Assisting with digital budgets and testing different approaches to campaign delivery
• Supporting wider website transformation projects
• Attending occasional events across the UK when required

About You

We are looking for someone with previous experience in a digital marketing role who is confident working across multiple campaigns and channels.

• Experience working within digital marketing
• Experience delivering engagement campaigns through digital content and social media
• Good knowledge of social media platforms including Facebook, Instagram, LinkedIn and YouTube
• Experience with social media management and analytics tools such as Hootsuite
• Strong copywriting skills and a confident approach to creating engaging content
• An understanding of SEO, PPC and digital acquisition
• The ability to manage multiple projects and work to deadlines
• An understanding of how AI can be used to improve audience reach and engagement
• Excellent organisation and communication skills
• A creative eye for content, design and layout
• Strong IT skills, particularly Microsoft Word, Excel and Outlook

What We Are Looking For

You will be proactive, organised and comfortable taking ownership of your work. You will enjoy working collaboratively but also be confident managing your own projects and priorities.

The ideal candidate will be creative and solutions focused, with a genuine interest in digital marketing and a willingness to test new ideas, learn and adapt in a changing environment.

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