VP of Growth

• Lead the Growth team across product marketing, content and brand, growth marketing, and a four-person BDR team
• Own the entire customer journey from education and awareness through loyalty and referral
• Build a programmatic, measurable pipeline engine across ABM, events, content, and outbound
• Establish systems, cadences, metrics, and accountability across channels and campaigns
• Directly manage, coach, and develop four Business Development Representatives
• Conduct weekly pipeline reviews, call coaching, sequencing strategy, and meeting-generation activities
• Orchestrate a multidisciplinary marketing team and prioritise campaigns and content investments around pipeline
• Drive account-based marketing programmes and coordinate multichannel activity across target enterprise accounts
• Own funnel data, attribution, stage conversion rates, and channel pipeline contribution
• Partner with the VP of Sales on funnel data and handoff quality
• Partner with Product on positioning, ICP expansion, and new market entry
• Balance existing-product priorities with new experiments
• Report directly to the CEO and serve on the senior leadership team

Requirements

• 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in venture-backed B2B SaaS
• Enterprise GTM experience
• Experience operating with 12–18+ month enterprise sales cycles
• Experience with account-based approaches for enterprise accounts
• Passion for understanding customer needs, challenges, communication styles, and channels
• Track record of building process and rigour where they did not previously exist
• Strong data orientation, including dashboards, KPIs, attribution analysis, and data-driven prioritisation
• Comfort with small SAM and niche markets
• Attention to detail; application must mention the word “crane”
• Experience in construction, infrastructure, or built-environment industries is nice to have
• Familiarity with AI/ML products and marketing technical capabilities to non-technical buyers is nice to have
• Experience expanding an ICP into adjacent segments is nice to have

Core Competencies

Demonstrates expertise in demand generation and growth marketing within B2B SaaS, focusing on account-based marketing strategies and data-driven decision-making. Proven ability to lead teams, manage customer journeys, and optimize pipeline performance across various channels.

Highest-signal resume keywords

• Demand Generation
• Account-Based Marketing
• Data Analysis
• Team Leadership
• Enterprise GTM Experience

Hard Skills

• Pipeline Management
• Attribution Analysis
• KPI Development
• Process Building
• Campaign Optimization

Soft Skills

• Coaching
• Communication
• Attention to Detail
• Customer Understanding

Industry Keywords

• B2B SaaS
• Enterprise Sales Cycles
• Construction Industry
• Infrastructure
• Built Environment

Tools & Technologies

• Dashboards
• CRM Systems
• Marketing Automation Tools

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