Senior Category Manager – Level 4

This is a great time to join All About Food. We are a rapidly growing FMCG business with a £100M+ turnover with high growth ambitions. With 25 years’ experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we are confident that you will know the brands we market in the UK & Ireland.

Our portfolio of partnerships includes Nando’s, Costa Coffee, PizzaExpress, Wagamama, Pret-a-Manger and others.

At the heart of our business is a set of core values that underpins everything we do.

We believe we succeed as a team, and strive to get better, be better and achieve more together every day. Our team know we are in it together, and it always feels like it.

Primary Role

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources
• Build and lead on Category Team process and performance improvement
• Build the annual category strategy for your customers and brands
• Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Supporting brands with innovation plans
• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Building a trusted partnership

Own and manage the category CI budget and data partners

• Deliver broad and comprehensive data and insight within the CI budget
• Ensure AAF is at the forefront of insight and thinking

Ensure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting
• Category insight brochures
• Eyes and ears reports
• 12 week reviews and post-implementation reviews
• Category data budget management
• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings
• Brand Days

Requirements

Key Skills:

• Familiarity with data systems such as Kantar , Circana & Retailer databases .
• Ability to present and build compelling narratives.
• Works well in a team environment
• An interest in following new trends in the food & drink industry.

Experience:

• 3+ years of category experience, ideally with a FMCG background.
• Proven ability to build stakeholder relationships.

Team:
Category

Employment Type:
Full Time

Location:
Manchester, NQ

Workplace Type:
Office-based

Pension Matched up to 8%
(Salary Sacrifice or Auto-Enrolment)

Bupa Private Medical Insurance
(Including existing medical conditions)

VIP Co-op Live Access

Sample Scheme
(£20 per month to spend on our products)

Surprise & Delight Scheme; VIP days including Royal Ascot and Wimbledon.

Paid Sabbatical
(1 month after 5 years service)

Address: Fourways House, Hilton St, Manchester M1 2EJ

Primary Role

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources
• Build the annual category strategy for your customers and brands
• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Supporting brands with innovation plans
• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Building a trusted partnership

Own and manage your data partners within the category CI budget

• Deliver broad and comprehensive data and insight within the CI budget
• Ensure AAF is at the forefront of insight and thinking

Make sure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting
• Category insight brochures
• Eyes and ears reports
• 12 week reviews and post-implementation reviews
• Category data budget management
• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings
• Brand Days

Requirements

Key Skills:

• Familiarity with data systems such as Kantar , Circana & Retailer databases.
• Ability to present and build compelling narratives.
• Works well in a team environment
• An interest in following new trends in the food & drink industry.

Experience:

• Proven ability to build stakeholder relationships.
• Preferred: Category or data analysis experience, ideally with a FMCG background.

Team:
Category

Employment Type:
Full Time

Location:
Manchester, NQ

Workplace Type:
Office-based

Pension Matched up to 8%
(Salary Sacrifice or Auto-Enrolment)

Bupa Private Medical Insurance
(Including existing medical conditions)

VIP Co-op Live Access

Sample Scheme
(£20 per month to spend on our products)

Surprise & Delight Scheme; VIP days including Royal Ascot and Wimbledon.

Paid Sabbatical
(1 month after 5 years service)

Address: Fourways House, Hilton St, Manchester M1 2EJ

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