Sponsor Success Director · United Kingdom ·

Sponsor Success Director

Location: London, UK

Department: Sales & Engagement

Reports to: Commercial Director

About TM Forum

TM Forum is a global alliance of more than 850 communications service providers, vendors, hyperscalers and system integrators, together generating US$2 trillion in revenue and serving five billion customers across 180 countries. We unite these diverse communities to drive end-to-end change, putting the sector at the heart of the global connected economy and providing an open platform for innovation and growth.

Our strategy is centered on helping communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. This ambition is delivered through three strategic Industry Missions: Composable IT & Ecosystems, Autonomous Networks, and Trustworthy AI & Data. Learn more at

The Sponsorship Success Director plays a pivotal role in driving commercial success, member value, and gross marginoptimisationthrough strategic sponsorship management, operational excellence, and executive engagement initiatives. This leadership position ensures seamless delivery of sponsor commitments,maximisesprofitability, strengthens relationships, and champions process innovation across TM Forum’s Events and Insight functions.

Role Purpose

Accountable formaximisingsponsor value,supportsrevenue, and responsible for gross margin through efficient delivery of sponsorship commitments and strategic relationship management. Acts as the single point of contact for all sponsors, ensuring operational excellence from contract signature to fulfilment. Supports sales enablement, champions process improvements, and automation to enhance efficiency, profitability, and overall member experience.

Functional Accountability

Leads all sponsorship-related activities across the entire Events and Insight function, ensuring alignment with TM Forum’s strategicobjectives. Key areas include:

Exhibition Management

Oversee sponsor exhibition spaces, ensuring a premium experience, cost efficiency, and full compliance with agreed deliverables.

Sponsor Deliverables & Gross Margin Management

Guarantee thetimely,accurate, and profitable fulfilment of all contractual obligations. Collaborate with Finance, Operations, and Commercial teams tomonitorcosts, ensure margin targets are achieved, andidentifyoptimisationopportunities.

Sales Enablement

Support the salesorganisationthrough effective management and communication of sponsorship inventory. Collaborate with Marketing and Sales to provide clear,accuratesales collateral, package mapping, and deliverable guidance to ensure deal accuracy, protect margin, and enable confident selling.

Cross-Functional Integration

Operate as the central hub between sponsors and internal departments to ensure seamless execution, consistent communication, and financially responsible delivery.

Key Responsibilities

• Serve as the primary liaison for all sponsors, ensuring clear communication and alignment on deliverables.
• Build andmaintainexecutive-level relationships to strengthen sponsor partnerships.
• Oversee end-to-end sponsorship delivery, coordinating across internal teams.
• Implement robust processes for tracking deliverables, approvals, milestones, and reporting.
• Lead initiatives to streamline workflows from contract to delivery,leveragingautomation tools.
• Drive sponsorship revenue growth, upsell opportunities, renewal success, and gross margin performance.
• Partner closely with Sales Directors to enableaccuratescoping, pricing, and expectationsetting.
• Monitor delivery costs, proactivelyidentifymargin risks, and implement mitigation plans.

KPIs / Success Measures

• Sponsorship revenue, gross margin, and renewal rates
• Sponsor satisfaction and Net Promoter Score (NPS)
• Reduction in delivery cycle time through automation

Skills & Experience

• Proventrack recordin sponsorship management and operational delivery
• Strong commercial acumen, including margin management and revenueoptimisation
• Experience in sales enablement, process improvement, and cross-functional collaboration
• Strong stakeholder engagement and executive relationship‑building skills
• Collaborative leadership style with experience managing cross-functional teams

Why join TM Forum?

• Be part of a forward-thinking organization shaping the future of telecommunications.
• Opportunities for professional development and advancement in a collaborative global team.
• A supportive and inclusive work environment that values creativity, innovation, and diversity.

Diversity & Inclusion at TM Forum

At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.

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