Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products. As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships. We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.
This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury. Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships. You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content. This role is about building long-term strategic relationships that deliver sustainable commercial growth.
Commercial Strategy Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain. Build category-specific go-to-market strategies across priority sectors. Develop scalable sponsorship products and commercial IP. Create integrated commercial propositions that move beyond traditional advertising. Identify new revenue opportunities across key industry verticals. Develop annual category growth plans.
Business Development You will already have senior relationships with:
Category Ownership Lead Better Collective's sales strategy across: Automotive Financial Services FMCG Consumer Electronics Retail Telecommunications Travel Lifestyle Luxury. Become the internal expert for these sectors.
Premium Partnerships Create integrated solutions including: Premium sponsorships Branded entertainment Talent-led partnerships Video-first campaigns Audience Intelligence Creator collaborations Cross-market activations First-party data solutions.
Cross-functional Leadership Work closely with: Editorial Product Marketing Data Sales Operations to develop commercially-led products from inception.
Within 12 months you will have:
You'll have an established network across major global advertisers, official sports sponsors, rights holders and leading agency groups, with senior relationships spanning brands such as:
Experience working with brands that activate around premium sports properties (i.e UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.
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Manchester
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