Overview
Living Things is one of the fastest‑growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. We’re less than three years into our mission to make soft drinks that are delicious and guilt‑free and we’re growing our team.
We’re looking for people who want real ownership and the chance to build one of the UK's defining consumer brands.
As E‑Commerce Manager, you’ll own the commercial growth of our online channels end to end. This is a hands‑on, high‑ownership role. You’ll own our D2C presence across Shopify, TikTok Shop and Amazon, make the product and merchandising decisions that drive online growth, and turn traffic into revenue.
This is a genuine build opportunity: D2C is underdeveloped at Living Things today, and you’ll own it. If you’re excited by ownership, love solving problems, and want to scale a channel from the ground up, we’d love to hear from you.
Key Responsibilities
Digital trading & revenue performance
- Own trading across all e‑commerce channels (Shopify, TikTok Shop, Faire and Amazon) hitting revenue, margin and profitability targets
- Plan and execute a digital trading calendar that keeps us ahead of launches, promotions and seasonal moments across every channel
- Own the commercial performance of the website: merchandising, PDPs, landing pages, conversion and customer experience
- Make product, range and merchandising decisions to optimise for D2C performance
- Test and iterate on promotional mechanics (bundles, bulk‑buy, referral and discounting) to maximise revenue and margin
Acquisition & agency management
- Manage our TikTok Shop and Amazon agencies, holding every pound of spend against clear targets
- Own paid acquisition across paid social, affiliates and paid media, keeping a close eye on CAC efficiency and MER
- Continuously test new channels, creative approaches and growth levers
- Work closely with the Marketing team so e‑commerce and brand activity pull in the same direction across paid, SEO, CRM and social
Conversion & customer journey
- Own the CRO roadmap from traffic to checkout, running structured A/B tests and UX experiments
- Run regular full‑site audits to find and fix UX friction, checkout issues and tracking gaps across mobile and desktop
- Dig into site behaviour, session data and customer journeys to find friction points and growth opportunities
- Manage outsourced development and own the Shopify improvement roadmap, keeping quality high and delivery tight
Email, CRM & retention
- Own the email channel end to end; campaigns, lifecycle flows and retention across email and SMS
- Build retention strategies that increase repeat purchase and LTV
- Keep CRM joined up with trading, launches and promotional moments, never running in a silo
Analytics, reporting & insight
- Own weekly and monthly performance reporting and dashboards
- Keep attribution, tracking and reporting accurate across all platforms and partners, so we always know what’s working
- Use data and AI tools to work smarter
Requirements
- 4+ years in e-commerce, DTC or consumer brand growth
- Ideally experience helping scale early‑stage D2C brands towards £1m+/month
- Commercially minded, with a track record of driving revenue growth rather than just managing campaigns
- Hands‑on Shopify experience; you understand the levers that drive conversion, retention, AOV and acquisition and are confident with the back end, apps and integrations
- Experience managing paid channels or agencies, with a strong grasp of CAC, ROAS, AOV and LTV, fluent in GA4 and e‑commerce metrics
- Have led website, CRO or customer journey improvements that delivered measurable results
- Hands‑on CRM experience, ideally across TikTok Shop, Faire and Amazon (Seller/Vendor Central). Experience owning email/retention platforms (Klaviyo or similar)
- We know great candidates don’t always tick every box. If this role excites you, we’d love to hear from you, even if your experience doesn’t perfectly match every requirement
Benefits
- Own a channel with huge headroom and real strategic importance to the business
- Competitive salary + equity
- Small, ambitious team based in our Vauxhall office, where your work has visible impact
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