Senior Digital Strategist

Direct message the job poster from MSL (Global)

Digital Strategy

• Develop and implement integrated digital strategies that support corporate communications objectives, including reputation management, stakeholder engagement, and thought leadership.
• Translate business goals into actionable digital plans across web, social and paid channels.
• Shape content pillars and messaging frameworks suitable for corporate audiences (e.g. investors, policymakers, employees, media).
• Advise on digital-first storytelling, ESG positioning and executive visibility initiatives.

Paid Media Planning & Scheduling

• Lead on paid media strategy across corporate campaigns, ensuring alignment with wider communications objectives.
• Develop and manage paid media plans — including platform selection, audience targeting, creative recommendations and budget allocation.
• Oversee scheduling, optimisation and performance tracking of paid campaigns
• Provide clients with clear, data-led recommendations on how paid media can amplify organic and earned activity.

Client Leadership & Advisory

• Serve as the senior digital advisor providing strategic counsel on all aspects of digital communications.
• Oversee the planning, creation and distribution of high-quality corporate content across digital platforms.
• Ensure consistency of tone, brand identity and messaging across all channels.
• Support content governance, website development, and channel optimisation initiatives.
• Work closely with creative, PR and content production teams to deliver cohesive, impactful campaigns.

Performance, Analytics & Reporting

• Establish robust measurement frameworks to evaluate digital performance and impact.
• Develop dashboards and reports that translate data into actionable insight.
• Use analytics to inform ongoing optimisation of content, paid activity and digital presence.
• Present performance insights and strategic recommendations to clients and internal stakeholders.

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