CRM Manager

Overview

Join to apply for the CRM Manager role at TieTalent . We are looking for a CRM Manager with experience in Salesforce Marketing Cloud and/or Pardot.

Responsibilities

• Develop and deliver a long-term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals.
• Act as the in-house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT.
• Use data and insights to improve engagement, conversion rates, and customer lifetime value.
• Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities.
• Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery.
• Represent CRM at senior meetings, presenting results, investment cases, and transformation progress.
• Design and deliver multi-channel journeys (email, SMS, print, retargeting).
• Introduce personalisation, behavioural triggers, and dynamic content to boost engagement.
• Maintain a library of reusable, brand-compliant CRM assets.
• Define and monitor CRM KPIs across acquisition, conversion, retention, and advocacy.
• Analyse campaign performance and recommend improvements to maximise ROI.
• Manage the CRM budget and ensure spend is tied to business results.
• Ensure all CRM activity complies with GDPR, PECR, and internal policies.
• Work with Data Security to maintain preference centres and privacy policies.
• Create standardised processes, naming conventions, and documentation for scalability.

Skills & Experience Required

• Essential:
• Extensive experience in strategic CRM leadership during large-scale transformations
• Strong Salesforce Marketing Cloud and Pardot expertise
• Proven track record managing external partners and agencies
• Skilled at running senior-level workshops and engaging stakeholders
• Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies
• Strong commercial awareness and budget management skills
• Preferred:
• 4–8 years' experience in senior CRM, digital marketing, or customer engagement roles
• Excellent leadership, communication, and influencing skills

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other

Industries

• Technology, Information and Internet

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