Global Campaign Manager Marketing · London ·

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

We’re looking for a Global Campaign Manager to join our team in London. Reporting to the Global Head of Integrated Marketing, you’ll play a key role in bringing new collections to market by shaping product stories, defining launch strategies and ensuring clear, compelling positioning across global markets. Working closely with teams across Product, Brand, Commercial and Consumer Insight, you’ll help maximise the success of product launches and key commercial moments.

You’ll be;

• Defining consumer audiences, product benefits and key messages for collections and launches.
• Creating compelling product stories that support brand objectives and engage consumers.
• Ensuring product narratives remain consistent across channels and international markets.
• Developing launch strategies for new collections, product drops and key trading moments.
• Identifying priority products and shaping launch plans that support commercial goals.
• Producing clear marketing briefs for creative, communications, digital and commercial teams.
• Aligning cross-functional stakeholders around launch priorities, timelines and objectives.
• Acting as a central point of coordination for product marketing activity across the business.
• Developing sales tools, presentations and retailer-facing materials that support successful sell-in.
• Using consumer, market and competitor insights to strengthen launch strategies and product desirability.

You’ll have;

• Experience in product marketing, brand marketing, category marketing or merchandising.
• A track record of launching products within a premium consumer brand environment.
• Good understanding of product development, retail and wholesale business models.
• Experience working collaboratively across multiple teams and stakeholder groups.
• Strong storytelling and product positioning skills.
• Excellent communication and presentation abilities.
• Commercial awareness combined with a strong understanding of consumer behaviour.
• Strong project management and organisational skills.
• The ability to turn complex information into clear, engaging narratives.
• A collaborative, proactive and solutions-focused approach with great attention to detail.

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