Area Sales Manager

Job Title: Area Sales Representative – Flooring Products

Location: South of England

Reports to: CommercialDirector

About the Role:

We are seeking a driven and results-oriented Area Sales Representative to join our growing team in the flooring sector. You will be responsible for managing and developing relationships with builders’ merchants, flooring retailers, and buying groups , promoting our full range of flooring solutions including Wood flooring, SPC flooring, Wall panels, and accessories . We want an order maker not an order taker.

The role requires a proactive approach to sales, a strong ability to build long-term partnerships, and the drive to deliver growth within an assigned territory.

Key Responsibilities:

• Develop and manage sales within the assigned territory, achieving and exceeding targets.
• Build strong, long-term relationships with Builders merchants, Flooring retailers, KBB retailers and buying groups .
• Present and promote the company’s portfolio of products including Wood flooring, SPC flooring, Wall panels, and Accessories .
• Identify and convert new business opportunities while nurturing existing accounts.
• Deliver product knowledge sessions, demonstrations, and merchandising support where required.
• Monitor market trends, competitor activity, and customer needs to provide feedback for business growth.
• Prepare and maintain accurate sales reports, forecasts, and account plans.
• Represent the company at trade shows, networking events, and customer meetings.
• Ensure high levels of customer service and follow-up throughout the sales process.

Skills & Experience Required :

• Proven field sales experience, ideally within the Flooring, construction, or building materials industry.
• Strong knowledge of the Retail, Merchant, and Buying group sales channels.
• Ability to understand customer needs and translate them into tailored product solutions.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, target-driven, and capable of working independently.
• Proficient in CRM systems and Microsoft Office applications.
• Full, clean UK driving licence.

What We Offer :

• Competitive salary plus performance-based commission .
• Company car, laptop, and mobile phone.
• Ongoing product training and career development opportunities.
• Opportunity to represent a leading brand in a growing sector.

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