Area Sales Manager, UK & Ireland

Join Firefly SE as an Area Sales Manager – UK & Ireland!

Are you a results-driven sales professional with a passion for fire safety and technical solutions? Do you thrive in a fast-paced, international environment, building strong customer relationships and driving business growth? If so, this could be your next career move!

The Opportunity

Firefly SE, a leading Swedish company specializing in fire detection solutions, is looking for an Area Sales Manager to take full ownership of our UK & Ireland customer base. This is a key role where you will be at the forefront of our regional sales efforts, working closely with distributors and key accounts to drive business success.

What You’ll Be Doing:

1. Managing and being fully accountable for all customer accounts within the UK/Ireland region
2. Developing strong relationships with distribution partners across the UK
3. Identifying and targeting new key accounts in line with company objectives
4. Frequently travelling to visit prospects and customers (50% of your time)
5. Representing Firefly SE at industry exhibitions as an exhibitor or delegate
6. Delivering impactful presentations on our company and products
7. Collaborating with our European teams and Swedish HQ to ensure seamless operations

What You Bring to the Role:

Education & Experience:

A Bachelor’s or Master’s degree in Engineering (or a related field) and 10+ years of experience in Key Account Management, Business Development, or a similar role in international sales

Sales & Technical Acumen:

A proven track record of customer relationship management and leading technical development projects

Communication Skills:

Ability to articulate complex technical concepts to a diverse range of stakeholders

Agile Mindset:

Experience working in fast-paced, global environments with tight deadlines

Independent and team-oriented – able to thrive in both settings

Open-minded, collaborative, and always looking for ways to improve

Technically curious, eager to learn, and adaptable to new technologies

Detail-oriented with a keen eye for precision

Energised by meeting new people and building lasting relationships

Extroverted, dynamic, and comfortable in front of an audience

Flexible and adaptable – ready to navigate shifting priorities

At Firefly SE, we are committed to innovation and excellence in fire detection solutions. You will be part of a dynamic, international team that values collaboration, technical expertise, and long-term relationships. If you are ready to take ownership of a key market and make a real impact, we want to hear from you!

Apply today and be the face of Firefly SE in the UK & Ireland!

Please only apply through our preferred recruiting partner: Laura Shanks at LSA Search International. No agencies please.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Industrial Machinery Manufacturing and Fire Protection

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