Senior Sales Development Representative

Senior Sales Development Representative

Location: Sunderland (Hybrid). Base pay range: £33,000‑£35,000 Basic + £15,000 OTE.

Revolutionise Workforce Intelligence with a Leading SaaS Platform

Our client is a forward‑thinking SaaS company dedicated to solving safety‑critical training gaps within highly regulated industries. Their mission is ambitious: to help reskill 50% of the Global Workforce by 2030 through a unified workforce intelligence ecosystem.

The Opportunity

They are looking for a Senior Sales Development Representative to join them during an exciting phase of growth. This role offers a blend of hands‑on sales and leadership, giving you the opportunity to mentor junior team members while driving new business opportunities.

• Lucrative Package: A strong basic salary of up to £35k with a realistic OTE of £50k.
• Leadership Exposure: You won’t just be selling; you will hold one‑on‑ones with junior SDRs, reviewing calls and coaching them on sales skills.
• Strategic Impact: Work directly with leadership and marketing to refine sales plans and align messaging.
• Culture & Perks: Enjoy hybrid working, a pension scheme, an Employee Assistance Program, and regular company events.

In this role you will

• Generate Leads: Actively research and identify potential clients fitting the Ideal Customer Profile (ICP), focusing on labour‑intensive, regulated sectors.
• Drive Outreach: Conduct personalised multi‑channel outreach (phone, email, social media) to capture interest in automating training compliance.
• Qualify & Convert: Perform discovery calls to understand prospect challenges and book qualified meetings for senior Business Development Managers.
• Lead the Team: Mentor junior SDRs, track team metrics, and foster a motivated culture.
• Manage Data: Meticulously track sales activities and prospect info in the CRM.

Requirements

• 1‑2 years of experience as an SDR, ideally within a B2B SaaS environment (HR/LMS knowledge is a bonus).
• Exceptional ability to articulate the value of complex software solutions.
• Resilience to hit targets and a problem‑solving mindset to uncover compliance challenges.
• Desire to manage and develop a team, with excellent planning and organisational skills.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Industries

Technology, Information and Media

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