Growth Lead

About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no‑fault divorce and helped thousands untie the knot amicably. Our innovative, tech‑enabled digital approach to divorce, separation, and coparenting continues to help thousands of couples separate in a better, more positive way.

We are proud to be part of the Octopus Group. Our values bring purpose to life: Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more pioneering.

About the Role

We’re launching a new business line, NewRelationships , expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living‑together planning sessions, alongside other services that help couples plan their relationships more thoughtfully.

As Growth Lead , you will play a key role in building and scaling the customer acquisition engine for the New Relationships product line. Reporting to the Commercial Director, you will be responsible for identifying high‑impact channels, creating the messaging, content and campaigns that generate new customers while meeting commercial goals.

Key Responsibilities

• Build the acquisition strategy for a brand‑new audience and category.
• Identify, test and scale the channels that drive high‑quality leads and conversions.
• Run hands‑on performance marketing across paid and organic channels, including Google and Meta.
• Build awareness in an emerging category while driving measurable, commercially efficient growth.
• Develop messaging and creative content that resonate with our target audience.
• Design and run fast experiments to test audiences, channels and positioning.
• Optimise the full funnel, from awareness to lead to conversion and post‑sale, working closely with product and sales teams.
• Monitor performance metrics such as CAC, conversion rates and LTV, and use them to guide decision‑making.
• Use data and tools, including HubSpot, to analyse funnel performance, manage campaigns and improve conversion.
• Collaborate cross‑functionally to refine the offer, improve messaging and enhance the customer journey.

About You

• Experience in a start‑up or early‑stage environment, building acquisition strategies and channels from scratch.
• Hands‑on experience building and managing high‑performing paid and organic campaigns across Google, Meta and other social platforms.
• Strong experience building full‑funnel campaigns from awareness and consideration, through to conversion and post‑sale optimisation.
• Experience designing structured experiments to test audiences, messaging and channels and iterating quickly to drive demand and conversion.
• Experience creating clear, compelling messaging to build market understanding and generate demand in low‑awareness or emerging categories.
• Strong commercial fluency and experience working with CAC, LTV and conversion metrics.
• Hands‑on, adaptable, entrepreneurial approach. Proven test‑and‑learn experience, moving at pace with limited structure.
• Experience using CRM and marketing automation tools such as HubSpot.

What We Offer

• Joining a mission‑driven, high‑growth company where impact, innovation, and collaboration are at the heart of everything we do.
• Private Health Insurance.
• Group Life Assurance.
• Employee Assistance Programme.
• 28 days holiday plus bank holidays per annum.
• Electric Vehicle Scheme.
• Cycle to Work Scheme.

We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.

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