Product Marketing Lead

Base pay range

£90-110k + equity and benefits

Job title

Product Marketing Lead - High-Growth AI-powered SaaS Platform

Location: London - 2/3 days in the office

A fast-growing, VC-backed global SaaS company is looking for a Product Marketing Lead to build and own the Product Marketing function as the business enters a major scale-up phase across Europe and the US.

This fast-growing, VC-backed SaaS company operates in one of the most legacy-heavy, complex areas of finance and compliance—and is transforming it with a modern, AI-powered, API-first platform used by some of the world’s leading digital businesses.

They’ve raised $85m to date , including a recent $60m Series B , backed by top-tier global investors. The GTM organisation is scaling fast across Europe and the US, moving from a narrowly defined ICP and ABM motion to a broader, enterprise-scale, multi-persona GTM strategy, and they need the right Product Marketer to architect and lead that evolution.

If you want to shape the story of a company that is challenging legacy incumbents, redefining a category, and scaling globally, this is that role.

Why this role stands out

• Build Product Marketing from the ground up – messaging, positioning, personas, GTM frameworks, competitive intelligence and enablement
• Report directly into the VP of Marketing with high visibility across Product, Sales, Revenue Operations, Tax and Executive Leadership
• Lead the shift from a “compliance-driven” story to a strategic business transformation narrative for CFO-level buyers
• High-impact individual contributor role initially, with potential to build a PMM team as value is proven
• Set the narrative and toolset used globally across Sales, SDRs, Marketing and Product
• Join a fast-paced, high-performance scale-up where ownership, experimentation and autonomy are expected and rewarded
• Trusted by Uber, Zoom, Booking.com, Netflix , and other global digital leaders
• Salary: £90-110k + equity and benefits

What you’ll be responsible for

• Building a cohesive, differentiated GTM narrative across products and market segments from scratch
• Developing Personas and value propositions for CFOs, Controllers, VPs of Finance, Heads of Tax and Product teams
• Creating scalable enablement assets (decks, case studies, one-pagers, battlecards, objection handling frameworks)
• Owning competitive intelligence and positioning against legacy players in the space
• Partnering closely with Product, Sales, Marketing and Leadership to ensure message consistency
• Shaping product launches, pricing/packaging narrative and demand-driving storytelling
• Acting as the connective tissue across GTM – ensuring everyone is telling the same story, the same way

About you

You are a strategic, commercially minded Product Marketer with the ability to execute hands-on work at pace. You thrive in ambiguity, love building from zero, and can influence senior stakeholders with clarity and confidence.

You’ll also have:

• Strong B2B SaaS Product Marketing experience (ideally enterprise or upper mid-market)
• Experience building messaging frameworks, Personas and competitive positioning from scratch
• The ability to translate complex products into compelling value propositions for senior finance buyers
• A track record of owning GTM and driving cross-functional alignment
• Experience creating scalable enablement content for Sales and GTM teams
• A builder mentality — someone who enjoys creating clarity, structure and narrative at its infancy

Key Skills

How to Apply

To find out more or express your interest, contact or click “Apply” now.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Software Development

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