Head of Organic Social Media - Contract

Start: Feb/March 2026 | 6–8 weeks (with potential fractional extension)

Marquee TV is the premier global streaming service for the world’s best dance, opera, theatre, music and arts documentaries. Our mission? To bring the finest performances from the world’s most prestigious arts organisations to international audiences. We’re ambitious. We’re agile. We’re culture-obsessed.

And we’re looking for a senior organic social leader to shape the next chapter of our growth.

The Role

We’re seeking a Head of Organic Social Media to define and lead Marquee TV’s organic social strategy, establishing a clear north star, measurable impact, and a scalable content system that drives subscriber growth and engagement and builds cultural authority.

Project Objectives

• Define the social media north star goals and establish the purpose of social media in supporting business, marketing and editorial goals
• Define success metrics and measurement framework
• Align social media KPI’s to subscriber growth and audience engagement
• Identify priority subscriber and audience segments (consumer and industry)
• Identify amplification opportunities across the arts ecosystem as well as the wider media and entertainment landscape
• Review and recommend a channel strategy - define the role of each channel (Instagram, Tik Tok, YouTube, Facebook, Reddit, LinkedIn) along with recommendations and objectives for each channel
• Develop a content system/playbook (pillars, formats, templates, creative guidelines/rules)
• Review the brand tone for cultural authority and make improvements
• Define publishing cadence and production workflow
• Establish community management principles

This is a high-impact, strategic project with the opportunity to continue in a fractional capacity.

Requirements

• 6+ years leading social strategy for subscription, media, or cultural brands
• Proven success driving subscriber growth and engagement through organic social
• Deep understanding of attention strategy and scalable content systems
• Strong expertise in measurement, performance tracking, and attribution frameworks
• Hands‑on familiarity with tools including GA4, Looker Studio, Meta Business Suite, TikTok Ads Manager, and YouTube Analytics

Nice to Have

• Understanding of the performing arts and wider arts industry
• Cultural literacy, with a genuine passion for arts and culture

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