Brand Marketing Manager (FMCG Challenger Brand)

Overview

Brand Marketing Manager (FMCG Challenger Brand)

Home based - London area (some travel to the area required)

£60,000–£65,000 (Negotiable) + bonus + pensions scheme + 25 days holiday

Here, you’ll lead UK marketing end-to-end, shaping strategy and delivering execution. From £100k+ ATL and OOH campaigns to high-impact retail launches, you’ll be behind the big brand moments that get noticed.

You’ll have the creative freedom to influence everything from packaging and campaigns to social content and collaborations. Working closely with founders, sales, agencies, retailers and partners, you’ll have high visibility and real impact.

And with home based/flexible working, you can plan your week around life, not the other way round.

What you’ll do

• Lead and deliver the UK brand and marketing strategy, ensuring alignment across brand, commercial and consumer activity
• Own the development and execution of integrated marketing campaigns across ATL, digital, social, retail, partnerships and events
• Manage agencies and freelancers, overseeing creative briefs, budgets, timelines and end-to-end delivery
• Drive retail marketing performance through compelling creative, NPD support and sponsored media activity
• Oversee packaging, artwork and brand consistency across existing ranges and new product launches
• Build and grow social, community and digital presence through content creation, creator partnerships and performance optimisation
• Identify and manage strategic brand collaborations and events that strengthen relevance and reach
• Act as the central UK marketing lead, supporting cross-functional initiatives and ensuring excellence across all brand touchpoints

What you’ll need

• Significant FMCG marketing experience
• Strong knowledge of social channels, mainly Instagram and TikTok
• Experience in executing integrated marketing campaigns across multiple channels
• Capable of travelling to London on a regular basis for founder meet-ups, trade shows, marketing events

There is a fair bit going on here. Par for the course in the challenger brand world. For that reason, those with experience working in a small, scaling FMCG challenger or SME would be ideal!

About the company

A pioneering UK food brand and category creator, best known for introducing a unique nutritional food product to the UK retail market. Female founded, the brand is built on convenience, nutrition and bold, distinctive branding. Stocked in major UK retailers and continuing to scale nationally, they are on an exciting growth journey, combining commercial ambition with a strong founder-led, mission-driven story.

Please click the ‘Apply’ button. Don’t worry if your CV isn’t up to date. Just send what you have and we’ll deal with that later.

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