Senior Influencer Manager

Hybrid: Tuesday, Wednesday, and Thursday in the office

About NewGen

Welcome to NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester and New York.

We partner with leading brands to shape culture, tell stories that matter and harness the power of social-first creative and creators to drive meaningful impact.

As a fast-growing agency with a collaborative, ambitious spirit, we bring together data strategy, creativity and innovation to deliver work that cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands.

Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA and CashApp.

Our Non-Negotiables

• Energy – Get involved, be heard, and contribute
• Quality – Quality comes first and should push boundaries
• Collaboration – We win as a team with no egos
• Creativity – Fresh thinking and bold approaches
• Partnership – Deliver strong client outcomes

The Role

We’re looking for a strategic socially native Senior Influencer Manager to lead and shape creator campaigns across key accounts.

You will take ownership of influencer strategy, creator partnerships and campaign delivery at a senior level, working closely with account, creative and strategy leads.

Key Responsibilities:

• Own end to end delivery of large scale influencer campaigns
• Lead influencer strategy across key accounts
• Oversee planning timelines and execution

Creator Partnerships & Ecosystem Building

• Build long term creator ecosystems
• Lead high value creator negotiations
• Develop relationships with creators agents and platforms
• Drive repeatable creator partnerships

Strategic Integration

• Shape influencer first campaign ideas
• Embed creator thinking into campaigns
• Advise on platform strategy and formats
• Drive integration with wider social campaigns

Performance & Commercial Ownership

• Own campaign performance tracking
• Lead client conversations on results
• Support account growth opportunities
• Mentor junior team members
• Set best practices and processes
• Support team development

Operational Excellence

• Ensure strong workflows and documentation
• Oversee contracts and compliance
• Partner with finance on budgets

Social First Mindset

• You should have a deep understanding of TikTok Instagram YouTube and emerging platforms.
• You understand how creators build communities and how brands can authentically participate in culture.
• 5 to 7+ years experience in influencer marketing
• Experience leading large scale campaigns
• Strong strategic thinking
• Deep understanding of creator platforms
• Experience managing team members
• Experience in fast-paced agency environments
• 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)
• Additional birthday day off
• Christmas closure period
• Ben Allowance‑ Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
• Access to Aviva Healthcare for private medical insurance (post probation), which includes free therapy and counselling sessions, along with a death in service benefit equivalent to 4x your annual salary
• Enhanced Maternity & Paternity policyand enhanced policies for same sex and non-binary couples
• Enhanced compassionate leave so you can genuinely take the time you need
• Flexible working hours- earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life
• AI Budget -£30 a month to spend on AI to support your role
• Company summer and winter social gatherings and away days
• Community days- we give you time off to go support a cause you believe in!
• Culture-Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people!

NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

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