Senior Customer Marketing Manager

As Senior Customer Marketing Manager, you’ll own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion.

You’ll partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight‑driven communications that strengthen relationships across the entire journey – from onboarding to advocacy.

Responsibilities

• Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.
• Create persona‑based nurture campaigns for Accessibility, Product, Design, and Engineering leaders.
• Partner with Customer Success to deliver communications that celebrate milestones and reinforce value.
• Build and manage a scalable customer storytelling and advocacy program – case studies, testimonials and customer features.
• Identify and activate customer champions for campaigns, events, and PR.
• Integrate real customer stories into global campaigns.
• Lead customer communications including newsletters, learning content and event invitations.
• Partner with teams to grow the customer community through webinars, user groups and roundtables.
• Encourage ongoing dialogue and feedback to improve engagement and retention.
• Define KPIs for adoption, engagement, advocacy, and expansion – report progress regularly.
• Use customer data and insights to guide messaging, content, and campaign strategy.
• Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.

Qualifications

• 5+ years’ experience managing customer or lifecycle marketing, ideally in B2B SaaS.
• Proven ability to build advocacy and storytelling programs.
• Strong cross‑functional collaboration and project management skills.
• Excellent storytelling and writing ability.
• Data‑driven mindset with familiarity using HubSpot, Salesforce, Gainsight or equivalent.
• Passion for accessibility, inclusion, and customer experience.

First 6 Months

• Establish the customer marketing framework, comms cadence, and KPIs.
• Deliver first wave of customer stories for key campaigns.
• Demonstrate measurable engagement and retention improvements.

Level Access is committed to workforce diversity and is an Equal Opportunity Employer. We are dedicated to providing reasonable accommodations throughout the hiring process.

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