Senior Performance Marketing Lead – E‑Commerce Growth

We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences.

You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making.

The Role

Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels.

You’ll take ownership of the performance marketing strategy from end to end-planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.

Key responsibilities include:

• Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
• Managing and optimising significant digital budgets (7-figure spend)
• Leading agency relationships to ensure delivery against performance targets
• Building and maintaining robust forecasting models and reporting on performance
• Driving continuous testing through structured A/B and CRO roadmaps
• Overseeing email and SMS marketing to improve retention and customer lifetime value
• Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
• Supporting full-funnel campaign delivery, including brand activity
• Leading, mentoring, and developing junior team members
• Identifying new growth opportunities and improving overall digital effectiveness

Skills and Experience

We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities.

Key requirements:

• Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
• Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
• Experience managing agencies and large marketing budgets
• Solid knowledge of attribution models and performance measurement
• Hands-on experience with A/B testing and conversion rate optimisation (CRO)
• Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
• Familiarity with CMS platforms (e.g. WordPress) and basic HTML
• Strong analytical skills and confidence working with data (including Excel)
• Excellent communication and organisational skills
• Ability to manage multiple priorities in a fast-paced environment
• Competitive salary and performance-related incentives
• Opportunity to manage significant budgets and make a real commercial impact
• Career progression within a growing digital and eCommerce function
• Collaborative and supportive team environment
• Ongoing training and development opportunities

If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.

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