Senior Social Media Manager (Maternity Cover)

Senior Social Media Manager (Maternity Cover)

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About the role

The Senior Social Media Manager will lead the strategic development and execution of social media for Brew Digital and its parent company, The Adaptavist Group (TAG), including brands such as Adaptavist, Scriptrunner, Upscale, Kolekti, and Venue.

This role involves strategic leadership, data-driven decision-making, and cross-functional collaboration to elevate brand presence, drive engagement, and support business growth. Responsibilities include overseeing internal brand accounts and external client social media services, ensuring best practices and measurable success.

You will mentor junior team members, contribute to agency growth through client pitches and business development, and advise the Group CMO and Head of Digital Marketing.

This is a 12-month fixed-term contract.

Responsibilities

1. Develop and own social media strategies aligned with business objectives.
2. Lead content planning, campaign ideation, and execution across platforms like LinkedIn, Twitter/X, Facebook, Instagram, YouTube, and emerging channels.
3. Optimize paid and organic social strategies for reach, engagement, and conversions.
4. Stay updated on industry trends, platform updates, and competitor activity.
5. Manage social media tools (e.g., Hootsuite, Sprout Social, HubSpot).
6. Lead client-facing social media strategies, including audits, proposals, and performance reports.
7. Act as a strategic advisor to clients, providing recommendations and guidance.
8. Collaborate with marketing teams to expand social media services and contribute to revenue growth.
9. Create case studies and success stories.
10. Mentor junior team members and foster skill development.
11. Coordinate with creative, PR, and marketing teams for cohesive campaigns.
12. Align social strategies with broader company initiatives with senior leadership.
13. Define and monitor KPIs such as engagement, growth, conversions, and ROI.
14. Deliver regular performance reports with insights.
15. Conduct A/B testing and refine strategies based on data.

Qualifications

• Experience managing social media, leading teams or projects in a senior role (agency experience preferred).
• Proven success in creating impactful social strategies for B2B and/or B2C brands.
• Expertise in social analytics, paid advertising, and reporting tools.
• Strong leadership skills to mentor and guide teams.
• Excellent client relationship management and presentation skills.
• Deep knowledge of platform algorithms, trends, and best practices.
• Experience working with C-suite stakeholders and aligning social media with business goals.

Nice to haves

• Agency background or experience in a fast-growth tech environment.
• Knowledge of PR, influencer marketing, employer branding.
• Familiarity with Atlassian products or SaaS platforms.
• Basic skills in design/video editing (Canva, Adobe Premiere, CapCut).
• Experience with community management and advocacy programs.

We encourage applicants from diverse backgrounds and those who may not meet every requirement but are passionate about the role. We value growth, learning, and inclusivity.

What to expect

Resources on interview preparation are available to help you succeed in our process.

Our commitment to diversity

We promote an inclusive environment and encourage all qualified candidates to apply, regardless of age, disability, race, gender, or background. Our policies support flexible and family-friendly working arrangements.

Additional info

Check our WORK180 and Flexa pages for more about our culture and benefits.

We look forward to your application!

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