CRO Digital Experience Lead

Reading Source: WhatJobs

£70,000–£100,000

Overview

Senior Recruitment Consultant - Marketing & Digital (Analytics, Product, Research, Insights and CRM) at Harnham - London, UK

Location: Theale – 3 days a week on-site

Type: Permanent

This leading UK retailer has built a reputation for delivering high-quality products direct to consumers through a range of well-known brands. With a strong digital presence and multiple eCommerce sites, they are focused on creating seamless online journeys and optimising every customer touchpoint.

The Role

As the CRO Digital Experience Lead, you’ll take ownership of the company’s CRO strategy, working closely with a dedicated CRO Executive and cross-functional teams to improve website performance and elevate the customer experience. This is a hands-on, strategic role where you’ll be deep in analytics platforms like FullStory and Hotjar to identify challenges, remove customer journey friction, and implement data-led solutions. You’ll work with an agency partner initially, with a longer-term aim to bring more capability in-house.

Key responsibilities

Owning and driving the CRO strategy across multiple brand websites and apps
Analysing user behaviour to identify pain points and opportunities for optimisation
Collaborating with UX/UI, SEO, and development teams to deliver impactful tests and improvements
Partnering with stakeholders to demonstrate CRO impact on performance metrics
Helping to reduce reliance on external agencies over time

Your skills and experience

Proven experience in CRO and digital experience optimisation
Proficient with tools such as FullStory, Hotjar, or similar
Comfortable working with data to inform decisions, but able to think beyond the numbers to create engaging user experiences
Background in agency or client-side eCommerce is welcome
Strong stakeholder management and communication skills
Ideally some leadership or mentoring experience, though not essential