Marketing Manager - Events

Overview

Marketing Manager – Events at Agriconnect. Reporting to the Head of Marketing – Event. Location: Preston, Lancashire / London (Hybrid).

Agriconnect is the largest multi-platform agricultural information business in the UK. We are seeking an Events Marketing Manager to develop, manage, and implement successful marketing plans across our expanding portfolio of events. You will work with a wider marketing team to deliver strategic, creative, and operational support and to plan, oversee delivery, measure, and improve multi-channel marketing campaigns that acquire, retain, and engage visitors and grow our events.

You’ll join a fun, supportive, and hardworking marketing team where ideas are welcome and creativity is encouraged.

Key Responsibilities

• Planning and KPI development
• Understand event visitor targets and KPIs and set a clear strategy to achieve them
• Create multi-channel marketing plans to acquire visitors to our portfolio of exhibitions
• Budget management for all visitor event marketing activities, ensuring ROI
• Adhere to brand guidelines at all times
• Collaborate with the Customer Insight Manager and Head of Events to evaluate research, market conditions, competitor data, and feedback to develop customer-focused marketing strategies
• Channel Management and Campaign tracking
• Take ownership of events social media channels and content scheduling
• Collaborate with digital teams to track campaigns and improve performance
• Coordinate with marketing colleagues to build connected campaigns across emails, social media, blogs, newsletters, paid media, partnerships, and SEO
• Work with Content team to create content driving engagement, registrations, and attendance
• Attend our events and other events as required
• Manage partnerships to drive visitors and monitor effectiveness
• Lead PR strategy and integrate with wider visitor campaigns
• Data, insight, and reporting
• Manage and review event visitor data with the data team
• Coordinate with Marketing Managers, digital and data teams to avoid over-marketing
• Provide regular marketing updates on campaign performance and align stakeholders with the business roadmap
• Produce monthly/weekly reports during event run-ups
• Work with Head of Events on visitor research and insights programs
• Team and stakeholder management
• Support event planning journeys with the strategy team
• Maintain strong relationships with support departments to produce clear briefs and reviews
• Review campaign progress and provide evidence-based recommendations

What we value

• Degree educated (or equivalent), preferably in business/marketing
• 2 years of prior marketing events experience
• Organised, self-motivated with energy to hit and exceed targets
• Team player with excellent attention to detail
• Excellent verbal and written communication skills
• Ability to multi-task and prioritise

We offer an excellent package including

• 25 days holiday increasing to 27 after two years (pro rata)
• Extra day off on your birthday
• Matched pension contribution up to 6%
• Employee Life Assurance - x4 of basic salary
• Employee assistance programme
• Long service awards and employee of the month
• Excellent career progression with support to grow

About us

Agriconnect is the largest multi-platform agricultural information business in the UK. We reach major agricultural sectors and take a farmer-centric approach to media. We are part of the Arc network, a global events, data, and media platform with a varied portfolio of content-led portals, magazines, and events.

We strive to create an open and respectful culture where differences are valued and belonging is promoted.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Events Services and Farming

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