Senior Marketing Manager / Head of Marketing

Senior Marketing Manager / Head of Marketing

London | Full-Time

Join B Bagel – and help build the UK’s leading bagel brand. B Bagel is growing fast, fueled by a bold vision: to become the UK’s number one bagel brand. Our mission? To bring a fresh, contemporary celebration of bagels to London—powered by our core values: Quality, Generosity, People, and Good Vibes.

This is a pivotal role for a creative, commercially minded marketing leader who’s excited to shape a brand poised for national growth. Working closely with our Co‑Founder, you’ll design and deliver a 360° marketing strategy that grows our customer base, strengthens our brand, and champions an exceptional customer experience across all touchpoints.

What You’ll Lead

Brand Development

• Create our first comprehensive B Bagel Brand Book, building on our existing positioning and brand pillars.

Brand Leadership & Growth

• Develop and execute end‑to‑end marketing strategies that drive awareness, customer acquisition, and revenue.
• Ensure brand consistency across every customer interaction.
• Oversee branding initiatives, ensuring they align with our identity and values.

Customer Acquisition & Digital Marketing

• Manage campaigns across our three core sales channels:
• 🥯 In‑store • 🚚 Deliveroo/Home Delivery • Corporate orders (Slerp, Just Eat for Business, Feedr & more)
• Deliver integrated campaigns across digital, social, email, paid media, offline activations, and local store marketing.
• Optimise website, SEO, Google My Business, and paid media to drive reach and conversions.
• Manage CRM and loyalty to deepen customer engagement and encourage repeat business.

Brand & Store Experience

• Conduct regular store marketing audits to ensure a consistent, high‑quality brand experience.
• Partner with Operations to execute marketing initiatives across all locations.
• Produce in‑store marketing materials that align with our brand standards.

Campaigns, Advertising & Partnerships

• Plan and deliver advertising campaigns, seasonal promos, and special events.
• Collaborate with influencers, local businesses, and community partners.
• Lead photoshoots and content creation for social, marketing assets, and product launches.

New Product Development

• Drive NPD marketing from insight to launch with compelling campaigns, in‑store activation, and digital promotion.
• Produce supporting materials that drive customer excitement and adoption.

Budget & Performance Management

• Manage the marketing budget and ensure campaigns deliver strong ROI.
• Analyse KPIs, track performance, and make data‑driven decisions.
• Stay ahead of trends through market and competitor research.

Who You Are

You're creative, strategic, hands‑on, and excited by the opportunity to help shape a high‑growth brand. You thrive in fast‑paced environments, love bringing ideas to life, and enjoy rolling up your sleeves to make things happen.

Why Join B Bagel?

• Be part of a brand on an exciting growth journey
• Work closely with founders and shape the marketing function from the ground up
• Make a real impact on how the UK experiences bagels
• Join a team built on creativity, warmth, and good vibes

If you're ready to lead brand growth, create exciting campaigns, and help define the future of B Bagel, we’d love to hear from you.

Apply now or message us directly for more information.

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