Sales Strategy Director - Retail

We have partnered with a renowned UK Headquartered Investment firm in supporting their search for a Sales Strategy Director. This pivotal role shapes and delivers the retail fundraising and distribution strategy, working closely with senior leaders and cross-functional teams. You will ensure products, propositions and market activity align with adviser needs, regulatory requirements and growth objectives. Responsibilities include distribution strategy development, product enhancement, go-to-market planning, sales enablement and digital capability improvement. This is a high-impact opportunity to influence business growth, support advisers and clients, and help deliver innovative, trusted financial solutions.

Key Responsibilities

• Contribute to the annual fundraising and distribution plan.
• Prepare analysis and insight on distribution channels, flows and adviser relationships.
• Support agreement of strategic product placement and alignment with target markets.
• Track the sales budget and key commercial performance metrics.
• Support identification of new product opportunities and enhancements informed by adviser, and customer insight.
• Coordinate activities at the point of product launch, ensuring documentation, processes and internal communications are in place.
• Support Product and Investment teams to shape and maintain product roadmaps.
• Translate product initiatives into clear actions, timelines and stakeholder responsibilities.
• Track roadmap progress and highlight risks, issues or dependencies.

Required Skillset

• Knowledge of adviser distribution channels and retail fundraising dynamics. This would not be suitable for somebody with the majority of their experience in the Institutional space
• Strong commercial acumen with the ability to interpret market insights and translate them into actionable strategies.
• Experience in a product, proposition, strategy or distribution role within financial services.
• Excellent written and verbal communication skills, with proven ability to create clear, compliant product messaging.
• Strong analytical skills and confidence using data to support decision-making.
• Proven ability to work collaboratively and influence stakeholders across teams.
• Strong organisational skills with the ability to manage multiple workstreams simultaneously.

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