Digital Marketing Manager

Direct message the job poster from PerfectTed

Reports to: Head of Marketing

Works With: Founders, Marketing, E-commerce & Marketplace, Sales, Finance, Agencies

Eligibility: Full right to work in the UK

About PerfectTed

PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.

Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy.

At PerfectTed, we believe in PRICE—our core virtues that shape everything we do:

Progress – We embrace growth, learning, and continuous improvement.

Resilience – Challenges don’t stop us; they push us to be better.

Intensity – We move fast and execute with passion and purpose.

Consistency – Greatness comes from showing up every day.

Entrepreneurialism – We take ownership, think outside the box, and find solutions.

Role Overview

We’re hiring a data-driven Digital Marketing Manager to own performance and owned channels end-to-end. You’ll plan and execute cross-channel growth programs—covering paid & performance and owned & SEO/content —and turn insights into scale. You’ll bring a rigorous testing mindset, clear reporting, and a commercial approach to budget and efficiency. This role suits a growth marketer with 5+ years’ experience in high growth businesses , who’s analytical, creative, and comfortable moving fast in a founder-led brand.

Key Responsibilities (5 areas)

Growth Strategy & Paid/Performance Channels

• Own the full portfolio of paid/performance channels: paid social, search/PPC & Shopping, display/video (incl. YouTube/programmatic), affiliates/creator-whitelisting, and retail media.
• Build a structured experimentation roadmap (audience, creative, bidding, landing pages) with clear hypotheses and success criteria.
• Manage budgets, pacing and efficiency across the funnel (awareness → consideration → conversion → retention).

Owned Channels & Lifecycle (CRM)

• Lead email/SMS (Klaviyo ), onsite messaging, and push: segmentation, personalisation, deliverability, automations and A/B testing.
• Orchestrate journeys and campaigns that drive first purchase, repeat, subscription and LTV; maintain a high-tempo campaign/calendar.
• Own search strategy across technical, on-page and content SEO—and prepare for AI-era search (AI Overviews/answer engines, LLM discovery/ChatGPT).
• Implement structured data and E-E-A-T best practices; brief content that serves search intent and assists conversion across the funnel.
• Partner with Content to produce/repurpose assets that compound organic reach and performance.

Analytics, Attribution & Forecasting

• Define KPIs and build performance dashboards; maintain clean tracking (GA4, UTMs, pixels/conversions, Looker Studio).
• Build forecasts and scenario models.
• Manage a wide-ranging group of agencies and freelancers (performance, analytics, affiliates).
• Write clear briefs, SOWs and targets.
• Align cross-functionally with E-commerce/Marketplace (CRO, landing pages, retail media) and Content (creative supply).

Requirements

Must-Haves

• 5–6 years in digital/growth marketing for consumer brands.
• Experience across paid marketing channels , including Meta Ads, Google Ads (Search/Shopping/Video) and others (display/video, paid social, affiliates, retail media).
• SEO & content knowledge: technical, on-page and content SEO; ability to brief content that ranks and converts; awareness of AI-driven search/answer engines .
• Proficient with data/measurement & presentation tools: GA4, Looker Studio, Excel/Sheets .
• Commercial and analytical mindset with excellent communication, project management, and stakeholder management.

Nice-to-Haves

• Experience with TikTok Shop .
• Experience with Amazon Ads/retail media .

What We Offer

• Competitive salary + EMI options
• Stunning Shoreditch office shared with inspiring talent

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• Food and Beverage Services

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